Crimson Hexagon Unveils First Image Analysis Beyond Logo Identification for Deepest Consumer Insight through Social Data
Crimson Hexagon, a leading provider of consumer insights from social data to inform strategic enterprise decision-making, today released its proprietary image analysis capabilities, developed in-house, to help brands and agencies unlock insights within photo data. By applying Crimson Hexagon’s analytics engine to images to recognize scenes, objects, actions, faces and logos, brands learn who, how and where consumers engage with their products. Far beyond what they can achieve with simple logo identification, brands can analyze images to tailor marketing campaigns, drive product enhancements, identify influencers and more.
Social media users share more than 3 billion images each day. When brands rely solely on textual analysis, they miss out on the full context of consumer social conversations, especially since 85 percent of images on social media lack any text reference to the brands pictured in them. As Gartner analysts Nick Ingelbrecht and Melissa Davis wrote, “The growth of all types of video/image content is driving demand for improved indexing, content analysis and search capabilities. Internet traffic activity and growth forecasts show a relentless increase in image and video content, with cameras of all types capturing and sending ever-larger volumes of high-definition video.1”
Crimson Hexagon’s software ingests and stores the most comprehensive image database in the market with more than 125 million images a day to train and enhance the accuracy of its machine-learning image analysis algorithm. Access to the most data together with the most advanced image analysis technologies enables Crimson Hexagon clients to analyze the top objects and scenes that appear in photos for particular conversations, as well as the evolution of image-based elements over time.
“Whatever the topic, the language around it is increasingly visual. Before Crimson Hexagon’s image analytics capabilities, we were missing the full picture around what matters, and to whom. Our campaigns, and the causes they support, are the better because of it," said Zach Zimmel, director of strategy at Grassriots.
From calculating the return on sponsorships to spotting alternative product uses to finding affinities between people, objects and scenes, Crimson Hexagon’s image analysis capabilities solve business problems across organizations. Features include image-specific filtering, data visualizations on posts containing images and a multimedia tile view display of analyzed posts.
“The future of content is visual, and brands that rely on logo recognition alone are missing an unwritten part of the conversation: the who, how and where of consumers’ engagement with their products,” said Errol Apostolopoulos, senior vice president of product at Crimson Hexagon. “As consumers, especially millennials, continue to create visual content, our system’s machine-learning-based algorithm is well-equipped to ingest, store and classify those images and videos for our clients, so they can get the clearest insights about their customers.”
Schedule a demo of Crimson Hexagon’s image analysis solution:
- Blog: http://www.crimsonhexagon.com/blog
- Careers: http://www.crimsonhexagon.com/about/careers
- Demo: http://pages.crimsonhexagon.com/image-analytics-demo.html
- Facebook: http://www.facebook.com/crimsonhexagon
- Twitter: https://www.twitter.com/crimsonhexagon
- Tumblr: http://www.crimsonhexagon.tumblr.com/
About Crimson Hexagon
Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Anheuser-Busch InBev, Adidas and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us on Twitter and on Tumblr.
1 Gartner “Innovation Insight for Video/Image Analytics, 2016,” Nick Ingelbrecht and Melissa Davis, Sept. 22, 2016
Sylvie Tse, 617-236-0500
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
The Geneva Association: Life Insurers Should Prepare for Implications of Genetics in Highly Fragmented Regulatory Landscape25.9.2017 12:00 | Pressemelding
The Geneva Association, the leading international think tank of the insurance industry, has released the research paper Genetics and Life Insurance: A view into the microscope of regulation, in which it reviews key aspects of the use of genetic information in life insurance. The use of genetic information for life, disability, critical illness and long-term care insurance is likely to increase in spite of a highly fragmented regulatory environment. The growing availability of genetic testing at ever lower prices is already giving insureds the option to purchase online “direct-to-consumer” tests. One of the questions raised is whether policyholders should be required to share their genetic information with life insurers. The paper focuses specifically on the regulatory implications of genetic testing. Ronald Klein, Director of The Geneva Association’s Global Ageing res
Saudi Arabia Marks 87th National Day With Series of Concerts, Plays and Entertainment Events24.9.2017 23:40 | Pressemelding
Saudi National Day celebrations continue apace through the holiday weekend, with a series of spectacular entertainment events across the Kingdom highlighting the country’s achievements. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170924005034/en/ The 99-story Kingdom Centre in Riyadh is illuminated against the night sky on September 23 with the portrait of sprinter Kariman Abuljadayel, who was a member of the Saudi contingent to the Rio Olympics in 2016. The Kingdom is celebrating the 87th anniversary of its founding with a series of spectacular entertainment events across the Kingdom highlighting the country's achievements. CIC/General Entertainment Authority (Photo: AETOSWire) According to the General Entertainment Authority - the body responsible for expanding the entertainment sector under Vision 2030 - a total of 27
California Sports Surfaces Announces New Senior Leadership22.9.2017 20:21 | Pressemelding
The California Sports Surfaces (CSS) brand, as part of ICP Construction (ICP), today announces the appointments of Steve Lock as global vice president; John Graham as leader, strategic accounts and global relationships; and Malcolm Parkes as managing director, Australia California Sports Surfaces. CSS is the leading supplier of such prestigious sports surfacing solutions as DecoTurf, Plexicushion Prestige, Rebound Ace, Premier Sports Coatings, Premier Court and Plexitrac. These world-renowned product lines supply the US Open, the Australian Open and other distinguished sporting events. Steve Lock has assumed the role of global vice president, responsible for managing the US and global sales and marketing teams for California Sport Surfaces. He was previously the leader for California Sports Surfaces in Australia and the Asia/Pacific region, and will be relocating to ICP global headquar
CORRECTING and REPLACING Smiths Detection Wins Biggest Ever Single Order for Next-Generation Hold Baggage Scanner for Frankfurt Airport22.9.2017 16:02 | Pressemelding
Please replace the release with the following corrected version due to multiple revisions to the headline, subhead and body of the release. The corrected release reads: SMITHS DETECTION WINS BIGGEST EVER SINGLE ORDER FOR NEXT-GENERATION HOLD BAGGAGE SCANNER FOR FRANKFURT AIRPORT Advanced HI-SCAN 10080 XCT hold baggage scanners offer flexible, sophisticated detection capabilities Smiths Detection has won its largest single order ever for its advanced HI-SCAN 10080 XCT hold baggage scanners, with an associated eight-year service agreement. The contract covers 35 of our HI-SCAN 10080 XCT next-generation scanners to support the upgrade to the ECAC Standard 3 explosives detection systems. The solution will deliver increased security and operational efficiency, and can easily be upgraded to mee
California Sports Surfaces’ Rebound Ace Portable Court to be Used at Inaugural Laver Cup22.9.2017 14:37 | Pressemelding
California Sports Surfaces (CSS), a brand under ICP Construction (ICP), is pleased to announce its innovative Rebound Ace Portable sport surfacing system is being used in the inaugural Laver Cup in Prague, Czech Republic, Sept. 22-24, 2017. CSS’s Rebound Ace system was selected to provide comfort, consistency and playability to the Laver Cup participants, who represent the best tennis players in the world. For this event, organizers worked with California Sports Surfaces to create a stunning black surface that would keep spectators focused on the game play. Rebound Ace Portable is an interlocking, temporary court system that provides premium cushion and comfort to maximize players’ performance. It has been chosen for use for several high-profile events, including the Fed Cup, Davis Cup, and the Singapore-based WTA Finals, for which it was specifically created. Laver Cup is modeled afte
Mobile RPG ‘King’s Raid’ Set to Launch in European Markets22.9.2017 11:00 | Pressemelding
Mobile RPG “King’s Raid” which was launched in February in Korea, North America and SEA, is officially launching in European Markets (Google Play and Apple App Store) this month. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170922005006/en/ Mobile RPG King’s Raid is officially launching in European Markets (Google Play and Apple App Store). It is a Character Collection mobile RPG game full of charming characters and high-end graphics. It includes real-time PvP and large scale Raid content. King’s Raid was launched in February in Korea, North America, and SEA. King’s Raid developed by Vespa Interactive went viral and became a hot Mobile RPG even with limited marketing and lack of brand recognition. As it slowly made the charts in Popularity and Grossing Sales in both markets, it succeeded in reaching the Top 5 in both major App markets in Korea within a month
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom