Business Wire

Calvin Klein Fragrances Releases CALVIN KLEIN WOMEN Global Television Advertising Campaign Featuring Actors Lupita Nyong'o and Saoirse Ronan

Del

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today revealed the worldwide television advertising campaign for CALVIN KLEIN WOMEN, the first CALVIN KLEIN fragrance to be developed under the vision of Chief Creative Officer Raf Simons. The campaign features Lupita Nyong'o and Saoirse Ronan.

Directed by artist Anne Collier with creative direction from Lloyd & Co., the television campaign unfolds into a series of vignettes that provide a glimpse into Lupita Nyong'o’s and Saoirse Ronan’s creative inspirations. An extension of the print campaign, the commercial follows both women as they reflect on and embrace figures from the past that have inspired them and shaped their identities as women. Viewers see Saoirse playing a Nina Simone record and sharing admiration for Sissy Spacek, while referencing her on the cover of a vintage magazine, while Lupita draws inspiration from beautiful collaged photography of Eartha Kitt and Katharine Hepburn, as she works on a script.

The intimate apartment settings serve as the perfect backdrop to follow Lupita and Saoirse as they draw from these iconic women, to help write themselves – and define modern femininity:

“You can be whatever type of woman you want to be” – Saoirse Ronan

“You can be an individual but still be a part of something bigger than yourself” – Lupita Nyong’o

“In this campaign, Anne Collier brings to life a powerful narrative of confidence and self-expression, celebrating the profound inspiration women draw from one another. The support of this bond empowers a great sense of freedom,” shared Raf Simons, Chief Creative Officer, Calvin Klein. "The authenticity, vibrancy and strength of Lupita Nyong'o and Saoirse Ronan shine through as strong and beautiful voices of a new generation of modern femininity."

“With the launch of CALVIN KLEIN WOMEN, our goal is to make the message inclusive and inspiring. To do that we broke with tradition — from the distinct fragrance and packaging, to the campaign creative featuring Lupita and Saoirse and the icons that inspire them. We also want to know who inspires women around the world, so we’ve created a digital call-to-action using #IAMWOMEN to celebrate the individual and the collective.” said Simona Cattaneo, Chief Marketing Officer, COTY Luxury. “Partnering with Raf and Anne Collier to bring the CALVIN KLEIN WOMEN vision to life has been an incredible journey and we are excited to finally share it with the world and invite women to join this inspiring and empowering conversation.”

The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as infinitely varied as the personas of the women who inspire it. A woody floral, it fuses strength with fragility, freshness with sensuality. The light pink-hued fragrance builds around three core ingredients – fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood. The flacon blurs the boundaries between art and fashion, fusing quotes from the visual language of contemporary photography with age-old notions of the feminine. It is redolent of a timeless femininity, with an ergonomically rounded shape in weighted glass and silver collar and pump, drawing on traditional fragrance archetypes. It simultaneously disrupts aesthetic codes and respects traditions – the graphic, oversized disc-shaped cap designed in collaboration with Raf Simons, a canvas for a photographic print by Anne Collier.

To view the CALVIN KLEIN WOMEN television commercial, click here.

Women around the world can join the campaign on social media by using the hashtag #IAMWOMEN to share a photo of females in their lives that have shaped them into who they are today. Photos can also be shared on calvinklein.com/IAMWOMEN. The story continues with an exclusive look into Lupita and Saoirse’s inspirations on Calvin Klein’s social and e-commerce channels.

CALVIN KLEIN WOMEN is available on calvinklein.com, at CALVIN KLEIN stores and rolling out in retailers globally starting this month.

About Calvin Klein, Inc.:

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

About PVH Corp.:

With a history going back over 135 years, PVH has excelled at growing brands and business with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and over $9 billion in annual revenues. We own the iconic CALVIN KLEIN , TOMMY HILFIGER , Van Heusen , IZOD , ARROW , Speedo* , Warner’s , and Olga brands, as well as the digital-centric True&Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.

About COTY Inc.

Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as Bourjois, Max Factor, Rimmel, Wella, Adidas and Guess; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Gucci, Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and Alexander McQueen; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, System Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

EDITORIAL CREDIT: CALVIN KLEIN WOMEN

VIDEO CREDIT: Anne Collier

TO VIEW VIDEO: https://youtu.be/S6fe9Q-tRfA

SOCIAL MEDIA: facebook.com/calvinklein ; calvinklein.tumblr.com ; google.com/+calvinklein ;
youtube.com/calvinklein ; twitter.com/calvinklein ; instagram.com/calvinklein ;
pinterest.com/calvinklein
snapchat: calvinklein
brand handle: @calvinklein
hashtag: #IAMWOMEN

Contact information

Calvin Klein, Inc.
Caroline Curtis, 212.292.9214
Vice President, Corporate Communications
carolinecurtis@ck.com
or
Coty Inc.
Ariel Dunne, 212 389 3653
Senior Director, Global Public Relations
ariel_dunne@cotyinc.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

HighLife Closes a €32 Million Round B Financing17.1.2019 17:25Pressemelding

HighLife SAS, a medtech company focused on the development of a unique transcatheter mitral valve replacement (“TMVR”) system to treat patients suffering from mitral regurgitation, announced today it had closed a €32 million round of equity financing. Proceeds from the financing will be used to complete the development of the company’s transcatheter transseptal mitral valve implantation program, which includes regulatory approval trials in Europe to obtain the CE mark and a first clinical trial in the U.S. via an Early Feasibility Study (EFS). The Series B round was co-led by U.S. Venture Partners (“USVP”) and Andera Partners, with Sectoral Asset Management and Jose Calle Gordo, Chairman of the company, joining the round. Sofinnova Partners, which led the Series A round, continues to support the company and participated in this latest round of financing. Bryan Garnier & Co (Paris) acted as private placement agent for this financing. “I am very pleased to announce the closing of the Ser

The Brightline™ Initiative, led by Project Management Institute, to Support The Economist Davos Panel17.1.2019 15:00Pressemelding

The Brightline™ Initiative, a coalition dedicated to helping executives bridge the gap between strategy design and delivery, along with Project Management Institute is hosting The Economist Events panel discussion entitled “Humans 2.0: Designing and Implementing a Future Proof Strategy.” In line with Davos’ overarching theme, “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution,” panelists will discuss how business leaders can harness the power of people to adapt and implement corporate strategies and grapple with the effects of disruptive technologies. This topic is of particular interest to PMI, the leading member of Brightline, given how this wave of disruption calls for organizations to rely on successful implementation of new strategies at unprecedented scope and speed to meet market demands. “As a coalition committed to moving from idea to strategy implementation to results, we’re delighted to partner with The Economist Events to bring

MSCI Schedules Investor Conference Call to Review Fourth Quarter and Full Year 2018 Results17.1.2019 14:00Pressemelding

MSCI Inc. (NYSE:MSCI), a leading provider of indexes and portfolio construction and risk management tools and services for global investors, today announced it will release its results for the fourth quarter and full year 2018 on Thursday, January 31, 2019. MSCI's senior management will review the fourth quarter and full year 2018 results on Thursday, January 31, 2019 at 11:00 AM Eastern Time. To listen to the live event, visit the events and presentations section of MSCI's Investor Relations homepage, http://ir.msci.com/events.cfm, or dial 1-877-376-9931 conference ID: 3474708 within the United States. International callers dial 1-720-405-2251 conference ID: 3474708. The earnings release and related investor presentation used during the conference call will be made available on MSCI's Investor Relations homepage. An audio recording of the conference call will be available on our Investor Relations website, http://ir.msci.com/events.cfm, beginning approximately two hours after the conc

FedEx Trade Networks Rebrands as FedEx Logistics17.1.2019 14:00Pressemelding

FedEx Corp. (NYSE:FDX) announced today that FedEx Trade Networks, Inc. is being rebranded as FedEx Logistics. The new name describes the company’s ability to meet its customers’ increasingly complex and industry-specific supply chain, transportation, value-added services, and brokerage needs. FedEx Logistics provides specialty solutions that complete a simple, seamless and powerful global trade experience for FedEx customers around the world. “We’re adding tremendous value by bringing all of the specialty services we offer under the FedEx Logistics banner,” said Richard W. Smith, president & CEO of FedEx Logistics. “The global solutions we offer are dynamic and customizable, and the experience for our customers is more streamlined, more efficient and better represented as a collective competitive offering as FedEx Logistics. Our simplified customer interface and comprehensive ability to meet every logistics need will have a profound effect for FedEx customers, our team members, and on

SailPoint Names Andrew Kahl as Chief Customer Officer17.1.2019 14:00Pressemelding

SailPoint Technologies Holdings, Inc. (NYSE: SAIL), the leader in enterprise identity governance, today announced the appointment of Andrew Kahl to the role of Chief Customer Officer. In this role, Andrew will be responsible for driving the integrated customer experience for every SailPoint customer while continuing to enable and scale SailPoint’s growing post-sale partner community. He will also oversee SailPoint’s customer success, professional services and support teams, globally. “This appointment underscores our fierce commitment to our customers’ successful journey with SailPoint and is a critical step as we look to scale to thousands of customers. In his role, Andrew will help us to maintain our relentless focus on driving the best-in-class customer experience our customers have come to expect from SailPoint,” said Mark McClain, CEO and Co-Founder of SailPoint. “Customer success is in our lifeblood as an organization and I am confident that Andrew will make that his continued ch

French Lingerie Rocks the World!17.1.2019 13:00Pressemelding

Following the success of its "Lingerie, Mon Amour" Show in January 2017, Promincor - Lingerie Française (Association for the Promotion of Corsetry Industries) and the DEFI (Committee of Promotion and Development for the Clothing) once again bring together leading French Lingerie brands for an exceptional Parisian Show on January 20, 2019 at 8:45 p.m. (local time), which will be live-streamed on www.lingeriefrancaise.com. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190117005060/en/ SHOW LINGERIE FRANÇAISE ROCKS (Photo: @lingeriefrancaise ) A true musical Show Fourteen prestigious French Lingerie brands (Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Passionata, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Simone Pérèle) and 3 guest French designers (Badines Lingerie, Jolies Mômes and Henriette H) will present their latest collections to an audience of 600 people that include media, influencers