Calldorado Announce $12 Million App Growth Fund
Copenhagen-based ad tech company Calldorado have announced a substantial fund of $12 million USD to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market.
“The Calldorado App Growth Fund is intended for publishers using the Calldorado Software Development Kit (SDK). It is designed to support the growth of existing apps by providing the funds for user acquisition to help grow and develop the user base for the app to ensure its longevity. One of the key benefits is Calldorado’s unique funding model which, unlike other global investment companies, doesn’t require equity or ownership but instead is based on marketing budget in exchange for revenue share. Therefore, there is no financial risk to the publisher who still maintains full ownership, and rights to the app. This is a quick and easy way of securing capital to drive exponential growth,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado.
“Google’s Universal App Campaign format uses machine learning to get the most efficient results. The new App Growth fund supports the initial costs of user acquisition and ensures the continued success of the app until it moves beyond the learning phase and can benefit from the full power of UAC down the line. A positive side effect of an increased user base is that it improves the ranking and organic growth of the app. We strive to increase value by investing in great apps where our capital, strategic insight, market knowledge and operational support can unlock the app’s true potential.”
Along with the investment, publishers will benefit from Calldorado’s dedicated in-house team of specialists in user acquisition, asset creation and monetization. They will support the publisher to ensure long term sustainability of the app by expanding the user base to maximize revenue. They will also ensure that the app is fully compliant with relevant policies.
Calldorado have made this fund available to ensure the continued success of app publishers using the Calldorado SDK and to give apps in the communications, utilities, productivity, tools and business categories a competitive advantage in the arena of user acquisition.
To find out more about the Calldorado App Growth Fund and how to apply, please visit www.calldorado.com or meet the team in person at Mobile World Congress, Barcelona, 26th Feb-1st March 2018.
Calldorado is the leading mobile ad tech company in call-based advertising technology and offers its mobile advertising SDK to app owners free of charge. Using patented technology, Calldorado enables publishers to put their app features into the spotlight with every phone call a user makes or receives as well as to generate substantial revenue. Calldorado was founded in 2016 and is headquartered in Copenhagen, Denmark.
Ian Frankland, Content Marketing Manager
Phone: +45 31 72 85 69
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Andersen Tax & Legal Launches in Egypt20.2.2018 14:30 | Pressemelding
The Andersen name launches in Egypt this week as Maher Milad Iskander and Co., an Egyptian tax and legal firm based in Cairo, formally adopts the name Andersen Tax & Legal. Maher Milad Iskander and Co. became a collaborating firm of Andersen Global in July of 2017 and is one of three that have become member firms and adopted the Andersen name thus far in 2018. Maher Milad Iskander, Managing Partner of Andersen Tax & Legal in Egypt, said, “Andersen Global’s strategy of focusing on outstanding tax and legal services will provide us with many advantages and will allow us to even better serve our cross-border clientele. We are looking forward to our continued work with the Andersen team and to seamlessly providing innovative and client-focused solutions on a global level through our colleagues around the world.” “Egypt is considered to be one of the highest growing markets in the world and our adoption of the Andersen name in Egypt has come at the perfect time,” added Global Chairman and A
Proposals of the Supervisory Board to Be Submitted to the Annual General Shareholders' Meeting of Sartorius AG20.2.2018 14:00 | Pressemelding
At today’s meeting, the Supervisory Board of Sartorius AG, approved the Executive Board’s recommendation to submit a proposal to the Annual General Shareholders’ Meeting on April 5, 2018, to raise dividends to 0.51 euros per preference share and 0.50 euros per ordinary share. Prior-year dividends were 0.46 euros and 0.45 euros per preference share and per ordinary share, respectively. Therefore, the total amount disbursed under this proposal would increase by 11.0% to 34.5 million euros from 31.1 million euros a year earlier. In addition, the Supervisory Board will submit a proposal to the Annual General Shareholders’ Meeting to elect Dr. Guido Oelkers to the Supervisory Board as a representative of the shareholders. Guido Oelkers has already been a member of this board since November 2017. He was appointed by court order after Supervisory Board member Professor Arnold Picot, Ph.D., had passed away. Guido Oelkers, who was born in 1965 and holds a university degree in business administr
First Dedicated Esports Apparel Brand H4X.gg Unveils Its Debut Line of Performance Gear and Streetwear, Partners with ESL and DreamHack20.2.2018 14:00 | Pressemelding
Esports apparel and gear company Moniker, Inc. ("Moniker") has introduced the first esports lifestyle brand H4X.gg (pronounced “hacks”) with high quality performance wear and casual streetwear for esports athletes and fans. H4X.gg has partnered with ESL, the world’s largest esports company, and DreamHack, the world’s largest digital festival, to become the official apparel supplier of ESL One, Intel® Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018, kicking off with ESL One in Katowice, Poland on February 24-25. "We are very happy to partner with the first dedicated esports apparel brand designed specifically for fans and players,” said Bernhard Mogk, SVP Global Sales & Business Development at ESL. “We’re incredibly excited to debut the line of performance gear at ESL One Katowice this month and roll out the entire line at future ESL events throughout 2018.” The H4X.gg line was developed by passionate gamers and esports industry veterans at BITKRAFT Esports Ventu
ETECSA Enhances Connectivity to the Rest of the World with SES Networks20.2.2018 14:00 | Pressemelding
Cubans and visitors to Cuba will have additional access to reliable and uninterrupted connectivity throughout the main island of Cuba as ETECSA, Cuba’s national telecommunications operator, signed a deal with SES Networks for satellite services, SES announced today. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180220005894/en/ ETECSA Enhances Connectivity to the Rest of the World with SES Networks (Photo: Business Wire) SES Networks will augment ETECSA’s existing terrestrial infrastructure with its high-performance fibre-like medium earth orbit (MEO) capacity and improve connectivity for end-customers of the Cuban operator. “By working with SES Networks, we are ensuring that our customers across the main island will have a new way to access high-performing Internet at all times through this innovative satellite system. Our collaboration with SES Networks highlights ETECSA’s mission of providing telecommunications services t
New PubMatic Research Shows Private Marketplaces Drive Global Mobile Advertising Growth20.2.2018 14:00 | Pressemelding
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced findings from its Q4 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters. The upswing for mobile PMPs is attributed to major marketers continuing to increase spend through programmatic channels. PMPs offer robust options for advertisers to gain access to premium inventory coupled with safeguards for ad fraud and brand risk, amid growing concerns about quality, viewability and transparency. For publishers, PMPs provide more control over their inventory and partnership with buyers. As a result, mobile PMP eCPMs globally in 2017 were priced at a 155 percent premium, compared to those paid for the average mobile open exchange imp
NMI Agrees to Acquire Creditcall to Expand EMV and Omnichannel Capabilities20.2.2018 13:04 | Pressemelding
NMI, a leading provider of payments enablement technology for independent sales organizations (ISOs), independent software vendors (ISVs), value-added resellers (VARs) and payment facilitators, today announced it has signed a definitive agreement to acquire Creditcall, an omnichannel payment gateway and EMV solutions provider. With offices in Bristol, England, and New York, and customers throughout many regions of the world, Creditcall will give NMI a global presence and access to new markets. This acquisition will continue to differentiate NMI from traditional payment gateway providers by further expanding its omnichannel and EMV capabilities, creating a one-of-a-kind payment gateway platform supporting all channels of commerce including retail, e-commerce, mobile and unattended. “The payment technology requirements of today’s merchants are more complex than ever—they need to accept and process payments in all sales channels and environments,” said Roy Banks, chief executive officer o