Business Wire and Agility PR Solutions Partner to Enhance Media Outreach and Analytics Options
6.12.2016 13:08 | Business Wire
Business Wire and Agility PR Solutions have announced a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. This move expands Business Wire’s already wide set of communications tools by offering clients a seamless and cost-effective solution to integrate media outreach and multi-outlet monitoring into their communications campaigns.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161206005339/en/
Simplify the communications lifecycle (Graphic: Business Wire)
“Business Wire’s commitment to our customers continues to be our number one priority. This new partnership with Agility PR Solutions will help our customers elevate their communications campaigns by better targeting relevant journalists and influencers, staying current on critical industry trends, and measuring the true effectiveness of their messaging,” said Cathy Baron Tamraz, Business Wire’s CEO.
Since 2003, organizations have trusted Agility PR Solutions, now a subsidiary of Innodata (NASDAQ:INOD) for their media database, monitoring, and analytics needs.
“This exciting new partnership with Business Wire will provide clients a complete communications solution for distribution, targeting and monitoring. With complementary products and a dedication to client success, our joint solutions will help PR professionals amplify their PR & communications strategies,” stated Martin Lyster, CEO, Agility PR Solutions.
With the strategic partnership of Agility PR Solutions and Business Wire, customers can:
- Identify Influencers: Search the Agility™ media database of almost 800,000 verified contacts in over 200 countries and create and save custom lists. Additional information, including how journalists like to be pitched and what they cover, will help Business Wire clients strategically target the press and follow up on news stories crossing the wire.
- Amplify Messages: Augment Business Wire’s services with personalized outreach to key influencers, with Agility’s integrated email sending and engagement tracking tools. Quickly identify contacts for follow up by seeing who opened or clicked on emails.
- Monitor Coverage: Business Wire’s new relationship with Agility PR Solutions provides a breadth of self-service and full service media monitoring capabilities. Track trending topics, customer sentiment, share of voice, competitors and social media activity.
- Measure Impact: Clients can evaluate the success of communications efforts with integrated reporting capabilities and gain actionable insights into the effectiveness of their communication efforts with pre-made or custom reports.
A critical component of this new relationship is both Business Wire’s and Agility PR Solutions’ commitment to providing exceptional customer support and service. Clients who take advantage of these new communications services can rely on Agility PR Solutions to provide support that goes above and beyond to ensure they get the most from their investment.
The new strategic relationship between Business Wire and Agility PR Solutions is effective immediately and is designed to help customers as they build and create their communications strategies in 2017 and beyond.
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly digital video news program that features the top trending news releases that cross the wire.
About Agility PR Solutions
Agility PR Solutions provides media database, monitoring and analytics solutions to simplify the communications lifecycle. Since 2003, clients have trusted our tools and services to help them identify influencers, amplify messages, monitor coverage and measure results. Agility PR Solutions, a subsidiary of Innodata (NASDAQ:INOD), is dedicated to delighting every client - and we have the highest retention rates in the industry to prove it. Visit www.agilitypr.com to find out more and follow us on Twitter @agilityprs
Scott Fedonchik, +1 212-752-9600
Vice President of Marketing
Agility PR Solutions
Dawn Smeaton, +1 613-762-8483
Director of Marketing
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
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