Brewers Unite With Governments, NGOs, Employees and Retailers Worldwide to Promote Responsible Drinking
On September 16, brewers, governments, NGOs and retailers in 76 countries around the world will partner on the second annual Global Beer Responsibility Day (GBRD), a worldwide effort to promote the responsible consumption of beer.
Initiated by Anheuser-Busch InBev, Carlsberg and HEINEKEN, together with local brewers and beer associations, Global Beer Responsibility Day 2016 aims to build upon the success and momentum of year one by engaging tens of thousands of brewer employees, more than a hundred governmental and non-governmental organizations (NGOs) and half a million retail accounts to reduce the harmful use of alcohol. In addition, brewers, retailers and their partners will aim to directly engage more than 700,000 consumers and reach more than 200,000,000 consumers with responsible drinking messages and activations.
The collaboration, which involves activities to combat drink driving and underage consumption, bartender and server trainings and consumer education, helps to advance the United Nations’ Sustainable Development Goal to treat and prevent the harmful use of alcohol.
“As brewers, we are not only committed to brewing quality beers, but also to ensuring those beers are enjoyed responsibly. We’re excited to join together as an industry again this year to make an even greater impact on reducing the harmful use of alcohol,” said Carlos Brito, Chief Executive Officer at Anheuser-Busch InBev.
“Global Beer Responsibility Day is a way for us to collectively highlight the importance of responsible drinking, and it complements the activities we and partners do throughout the year to encourage moderation and fight harmful consumption. We are pleased to see more and more countries and partners coming on board, as we can only address this important societal issue if we collaborate,” said Cees 't Hart, Chief Executive Officer at Carlsberg.
Among the many efforts taking place across the globe, Anheuser-Busch InBev and HEINEKEN, along with other local brewers through the Mexican Beer Chamber, are partnering with municipal and state authorities from 32 federal entities to communicate a single responsible consumption message to retailers and consumers across Mexico. In Russia, Carlsberg and more than 2,000 employees from the members of the Russian Beer Union – including AB InBev, EFES and HEINEKEN – are promoting responsible sales practices to retailers across the country.
“Attitudes towards responsible consumption are changing. Increasingly we see millennials embracing drinking in moderation to get more from their experiences. This is an opportunity that the industry must capitalize on by working together. By championing responsible choices through our marketing and reinforcing our education programs with stakeholders, we can positively influence behaviour,” said Jean-François van Boxmeer, Chief Executive Officer at HEINEKEN.
“Global Beer Responsibility Day embodies the notion that we are stronger together,” said Simon Spillane, Chairman of the Worldwide Brewing Alliance. “United through local brewers associations across the world, brewers large and small are working together with NGOs and government partners to support and roll out innovative, effective campaigns that both promote responsible beer consumption and support the fight against alcohol misuse.”
For more information on how brewers are helping encourage moderate consumption and reduce the harmful use of alcohol, visit the Worldwide Brewing Alliance website at: http://gsri.worldwidebrewingalliance.org/php/home.php
About Global Beer Responsibility Day
Global Beer Responsibility Day is an annual industry-wide initiative that brings together brewing companies, big and small, and beer associations, to highlight and reinforce the responsibility efforts conducted and supported by brewers in partnership with wholesalers, retailers, government and law enforcement officials, NGOs and others. Established in 2015 on the initiative of Anheuser-Busch InBev, Carlsberg and HEINEKEN, Global Beer Responsibility Day is an occasion for brewers, together with many local partners and stakeholders, to launch and showcase a variety of both new and ongoing programs aimed at reducing the harmful use of alcohol, including drink driving and underage drinking. The initiatives include server and seller training, ID-checking programs and consumer education efforts, among others.
Jessica Adkins, +1-212-573-9288
Wouter de Groot, +45 3327 2144
Holly Bostock, +31 (0)20 5239228
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
The Meet Group Announces Closing of Lovoo Acquisition19.10.2017 20:58 | Pressemelding
The Meet Group, Inc. (NASDAQ: MEET), a public market leader in the mobile meeting space, has completed its acquisition of Lovoo GmbH. The LOVOO app is the most downloaded dating app in Germany, Switzerland, and Austria combined. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171019006572/en/ The Meet Group anticipates this purchase will continue the momentum of its mission to meet the universal need for human connection through innovating, acquiring, and building the largest mobile portfolio of brands for meeting new people. The acquisition is expected to expand The Meet Group’s global footprint, increase the company’s scale and profitability, and diversify its business model by adding expertise in subscription and in-app purchasing. “LOVOO is our third strategic acquisition in the last 12 months, and
Edgewater Networks Announces SD-WAN Optimized for BroadSoft Platforms19.10.2017 20:00 | Pressemelding
Edgewater Networks, Inc., the market leader in Network Edge Orchestration, announces the upcoming availability of its SD-WAN offering targeted for Small to Medium Enterprises, a key market for service providers offering Unified Communications as a Service. Edgewater Networks’ SD-WAN solution is optimized for the BroadSoft BroadWorks® and BroadCloud® platforms and brings the benefits of this technology to the BroadSoft customer base. “As a new component of our Network Edge Orchestration platform, Edgewater Networks SD-WAN service allows BroadSoft customers to offer comprehensive end user service level agreements by ensuring that real-time communications are automatically routed to the best available Internet connection,” said Chris Kolstad, Edgewater Networks’ Vice President of Product Management. “Edgewater Networks’ SD-WAN offers a new revenue stream to service providers with a soluti
Business Wire Receives Type 2 SOC 2 Attestation Engagement Report Related to Security19.10.2017 19:20 | Pressemelding
Business Wire today announced that it has successfully completed a Type 2 SOC 2 examination of its BW Connect and HQ systems. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171019006400/en/ The attestation engagement report, conducted by the independent CPA firm Schellman & Company, LLC, confirms that Business Wire has met the standards established by the American Institute of Certified Public Accountants [AICPA] Trust Services Principles related to security. BW Connect is Business Wire’s proprietary web-based order-entry system; HQ provides web-hosting services for online newsrooms, and investor relations hubs for publicly-traded companies. The examination, conducted during the review period February 1, 2017 through July 31, 2017, focused on Business Wire adherence to the Trust Service Principle/Secu
Pharnext: First-Half 201719.10.2017 17:30 | Pressemelding
Regulatory News: Pharnext SA (FR00111911287 - ALPHA), a biopharmaceutical company pioneering a new approach to the development of innovative drugs based on the combination and repositioning of known drugs, today announced its first-half 2017 financial results. Daniel Cohen, M.D., Ph.D. Co-Founder and CEO said of activity for the first half of 2017: "Activity in the first-half of the year was very dense; we implemented two prominent strategic partnerships with the biotech company Galapagos and the Tasly Group, one of the top ten pharmaceutical companies in China. Our flagship product, PXT3003 for the treatment of Charcot-Marie-Tooth disease type 1A, is nearing the end of Phase 3, which is slated for the second half of 2018. We confirm our target of taking the product to market by 2019." A half-year marked by strategic agreements
Tickets Now on Sale for FEI World Equestrian Games Tryon 2018, North Carolina, USA, on September 11-23, 201819.10.2017 16:58 | Pressemelding
Tickets for the FEI World Equestrian GamesTM Tryon 2018 (WEG) are now on sale to the public online at www.tryon2018.com. With more than 500,000 people expected to attend the 2018 Games, the 12-day spectacle of equestrian champions is one of the biggest events on the global sporting calendar and will be the largest equestrian event in North Carolina’s history. Mark Bellissimo, CEO of host venue Tryon International Equestrian Center (TIEC) in Tryon, NC, USA, said: “Demand from the event is way beyond our expectations and it would not surprise me if this event were to sell out early. We have experienced unprecedented demand, far bigger than we ever anticipated. There is tremendous appetite for this event, so we encourage people to buy now.” Tickets for the WEG include the following options: a standard Day Pass, Individual Event Pass, All Session Discipline Pas
SFL – Third-Quarter 2017 Financial Information19.10.2017 16:30 | Pressemelding
Regulatory News: SFL (Paris:FLY): Rental income: €147.8 million, up 3.3% like-for-like Consolidated revenue by business segment (€000’s) 2017 (9 months) 2016 (9 months)
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom