Business Wire

Brewers Unite With Governments, NGOs, Employees and Retailers Worldwide to Promote Responsible Drinking

15.9.2016 13:00 | Business Wire

Del

On September 16, brewers, governments, NGOs and retailers in 76 countries around the world will partner on the second annual Global Beer Responsibility Day (GBRD), a worldwide effort to promote the responsible consumption of beer.

Initiated by Anheuser-Busch InBev, Carlsberg and HEINEKEN, together with local brewers and beer associations, Global Beer Responsibility Day 2016 aims to build upon the success and momentum of year one by engaging tens of thousands of brewer employees, more than a hundred governmental and non-governmental organizations (NGOs) and half a million retail accounts to reduce the harmful use of alcohol. In addition, brewers, retailers and their partners will aim to directly engage more than 700,000 consumers and reach more than 200,000,000 consumers with responsible drinking messages and activations.

The collaboration, which involves activities to combat drink driving and underage consumption, bartender and server trainings and consumer education, helps to advance the United Nations’ Sustainable Development Goal to treat and prevent the harmful use of alcohol.

“As brewers, we are not only committed to brewing quality beers, but also to ensuring those beers are enjoyed responsibly. We’re excited to join together as an industry again this year to make an even greater impact on reducing the harmful use of alcohol,” said Carlos Brito, Chief Executive Officer at Anheuser-Busch InBev.

“Global Beer Responsibility Day is a way for us to collectively highlight the importance of responsible drinking, and it complements the activities we and partners do throughout the year to encourage moderation and fight harmful consumption. We are pleased to see more and more countries and partners coming on board, as we can only address this important societal issue if we collaborate,” said Cees 't Hart, Chief Executive Officer at Carlsberg.

Among the many efforts taking place across the globe, Anheuser-Busch InBev and HEINEKEN, along with other local brewers through the Mexican Beer Chamber, are partnering with municipal and state authorities from 32 federal entities to communicate a single responsible consumption message to retailers and consumers across Mexico. In Russia, Carlsberg and more than 2,000 employees from the members of the Russian Beer Union – including AB InBev, EFES and HEINEKEN – are promoting responsible sales practices to retailers across the country.

“Attitudes towards responsible consumption are changing. Increasingly we see millennials embracing drinking in moderation to get more from their experiences. This is an opportunity that the industry must capitalize on by working together. By championing responsible choices through our marketing and reinforcing our education programs with stakeholders, we can positively influence behaviour,” said Jean-François van Boxmeer, Chief Executive Officer at HEINEKEN.

“Global Beer Responsibility Day embodies the notion that we are stronger together,” said Simon Spillane, Chairman of the Worldwide Brewing Alliance. “United through local brewers associations across the world, brewers large and small are working together with NGOs and government partners to support and roll out innovative, effective campaigns that both promote responsible beer consumption and support the fight against alcohol misuse.”

For more information on how brewers are helping encourage moderate consumption and reduce the harmful use of alcohol, visit the Worldwide Brewing Alliance website at: http://gsri.worldwidebrewingalliance.org/php/home.php

About Global Beer Responsibility Day

Global Beer Responsibility Day is an annual industry-wide initiative that brings together brewing companies, big and small, and beer associations, to highlight and reinforce the responsibility efforts conducted and supported by brewers in partnership with wholesalers, retailers, government and law enforcement officials, NGOs and others. Established in 2015 on the initiative of Anheuser-Busch InBev, Carlsberg and HEINEKEN, Global Beer Responsibility Day is an occasion for brewers, together with many local partners and stakeholders, to launch and showcase a variety of both new and ongoing programs aimed at reducing the harmful use of alcohol, including drink driving and underage drinking. The initiatives include server and seller training, ID-checking programs and consumer education efforts, among others.

Contact information

Anheuser-Busch InBev:
Jessica Adkins, +1-212-573-9288
Jessica.adkins@ab-inbev.com
or
Carlsberg:

Wouter de Groot, +45 3327 2144
Wouter.JoostdeGroot@carlsberg.com
or
HEINEKEN:
Holly Bostock, +31 (0)20 5239228
holly.bostock@heineken.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Schlumberger Announces Third-Quarter 2017 Results Conference Call16.8.2017 21:23Pressemelding

Schlumberger Limited (NYSE:SLB) will hold a conference call on October 20, 2017 to discuss the results for the third quarter ending September 30, 2017. The conference call is scheduled to begin at 8:30 am US Eastern time and a press release regarding the results will be issued at 7:00 am US Eastern time. To access the conference call, listeners should contact the Conference Call Operator at +1 (800) 288-8967 within North America or +1 (612) 333-4911 outside of North America approximately 10 minutes prior to the start of the call, and ask for the “Schlumberger Earnings Conference Call.” A webcast of the conference call will be broadcast simultaneously at www.slb.com/irwebcast on a listen-only basis. Listeners should log in 15 minutes prior to the start of the call to test their browsers and register for the webcast. Following the end of the conference call,

Rimini Street Named to Inc. 5000 List for Seventh Consecutive Year16.8.2017 18:20Pressemelding

Rimini Street, Inc., a global provider of enterprise software products and services, and the leading independent support provider for Oracle and SAP products, today announced that it was named to Inc. magazine’s 36th annual Inc. 5000 list for the seventh consecutive year. The Inc. 5000 list is an exclusive ranking of the nation’s fastest-growing private companies and represents the most comprehensive look at America’s entrepreneurs. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170816005908/en/ Rimini Street has earned a place on the annual Inc. 5000 list since 2011, joining an elite group – approximately 2% – of Inc. 5000 honorees to ever achieve this milestone. (Photo: Business Wire) Rimini Street has earned a place on the annual Inc. 5000 list since 2011, joining an elite group – approximatel

Keio Plaza Hotel Tokyo Starts "Ikebana" Flower Arrangement Workshops16.8.2017 14:00Pressemelding

Keio Plaza Hotel Tokyo, one of Japan’s most prestigious international hotels located in Shinjuku, Tokyo, starts special 45 minute classes to teach overseas guests about “Ikebana” flower arrangement which will be held on every other Thursday beginning from August in a private room for JPY3,000 per participant. Instruction and commentary will be provided by the renowned flower arrangement artist Hiroki Maeno. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170816005431/en/ From August, 2017, Keio Plaza Hotel Tokyo starts special 45 minute classes to teach overseas guests about "Ikebana" flower arrangement workshops. (Photo: Business Wire) Flower arrangement artist Hiroki Maeno has created special and unique flower arrangements for display in the main lobby of our hotel with each cha

Maxion Wheels to Feature Market Leading Commercial Vehicle Steel Wheels at COMTRANS 201716.8.2017 13:00Pressemelding

Maxion Wheels, the world’s largest wheel manufacturer, announced today its participation in the biennial COMTRANS / 17 International Commercial Vehicle Show held in Moscow, Russia from September 4 – 9, 2017, in Hall 15/ Stand 15-432. Customers and visitors to the Maxion Wheels exhibit will have the opportunity to learn more about the state-of-the-art commercial vehicle steel wheels that have supported the success of global original equipment manufacturers for almost 100 years. One of the key products on display will be the new 8.5” x 24” wheel for tubeless tire applications in Russia, the Middle East and Africa. The wheel boasts 15 percent less weight than the prior generation wheel, enhancing tire life and improving fuel efficiency. ABOUT MAXION WHEELS Maxion Wheels, a division of IOCHPE-MAXION S.A., is a leading wheel manufacturer for passenger cars,

Out-of-this-World Science Project to be Featured as Keynote at SC17’s High Performance Computing Conference in Denver16.8.2017 13:00Pressemelding

Professor Philip Diamond, Director General of the international Square Kilometer Array (SKA) project, will be the keynote speaker at SC17, the International Conference for High Performance Computing, Networking, Storage and Analysis in Denver, Nov. 12-17. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170816005129/en/ SC17 Keynote Speaker Philip Diamond (Photo: Business Wire) SKA is an international collaboration to build the world’s largest radio telescope that will change our understanding of space as we know it. Professor Diamond, accompanied by Dr. Rosie Bolton, SKA Regional Centre Project Scientist, will take SC17 attendees around the globe and out into the deepest reaches of the observable universe as they describe the SKA’s international partnership that will map and study the e

Scientist.com Ranks No. 155 on the 2017 Inc. 5000 List of Fastest-Growing Companies16.8.2017 12:06Pressemelding

Scientist.com, the leading marketplace for outsourced scientific services, today announced that it ranked no. 155 on Inc. magazine’s 2017 List of the 5000 Fastest-Growing privately-owned companies in America, and it ranked no. 11 in the country in the Health category. The San Diego-based company builds private marketplaces that connect many of the world’s largest life science research organizations with a global network of thousands of research suppliers. “Using Scientist.com, research organizations of pharmaceutical companies, biotech start-ups and academic and research institutes can get near instant access to thousands of the latest research technologies and services,” stated Paul A. Stone, JD, Partner at 5AM Ventures, a Scientist.com investor. “The marketplace saves researchers time, reduces costs, promotes access to innovation and ensures regulatory compliance. Scientist.com is im

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom