Binatone Acquires License Rights to Motorola Mobility’s Accessories to Scale Its Global Business
3.9.2015 16:00 | Business Wire
Binatone Global, a leading provider of IoT connected consumer electronics and lifestyle products, has acquired exclusive license rights to design, develop and market certain Motorola accessory products.
“We are excited to announce this next step in our growing partnership with Motorola Mobility," said Dino Lalvani, Chairman of Binatone. “Accessories are an integral part of enhancing the consumer experience in the mobile world, and Motorola has developed innovative technologies in this space. We see interesting opportunities to bring our innovations in IoT connectivity to this class of devices through our Hubble Connected Platform.”
Binatone began its longstanding collaboration with Motorola Mobility in 2008, and is currently the official licensee for Motorola baby monitors, home and pet monitors. This new agreement will add a range of consumer mobile accessory products including mono and stereo Bluetooth headsets, wireless speakers and car connectivity products to its portfolio of licensed products.
“We are very pleased to expand our relationship with Binatone and are looking forward to cooperating with them to expand the reach of these innovative products worldwide,” said Kouji Kodera, Senior Vice President of Product at Motorola.
As part of this exclusive licensing business model, Binatone will design, manufacture and deliver this class of products to markets worldwide under the Motorola brand. Motorola and Binatone teams are working together to make this a seamless transition for both customers and suppliers. Binatone will take over as the responsible party for supplying existing and new Motorola branded accessories in these categories worldwide from October 2015.
“Last year we put together a new strategic plan to transform and scale our business to become the global leader in IoT connected ‘emotional home,’” said Kanwar Chadha, Executive Chairman of Binatone. “This transaction is an integral part of our overall strategy to strengthen the company through both organic growth and acquisitions and bring a rich portfolio of Hubble Connected devices to enhance consumer experience.”
Hubble is Binatone’s IoT platform, with global coverage, that connects a broad range of devices to cloud using multiple connectivity technologies and provides end to end solutions and services to consumers.
For additional information or interview requests, please contact Kendal Hurley at Kendal@ballantinespr.com or 310-454-3080.
Binatone is a leading provider of IoT connected innovative consumer electronics and lifestyle products for a broad range of applications with focus on “Emotional Home” including baby nursery, pet world and family connectivity at home and on the move. Its products are sold under world-leading brands such as Motorola, AEG, Binatone and iDECT. For over 56 years, Binatone maintains its position as a key player in the consumer electronics industry by offering innovative products and solutions.
For more information, visit www.binatoneglobal.com.
Hubble Connected Limited (‘Hubble’) is a global Internet of Things (IoT) Solutions and Platform-as-a-Service (PaaS) provider. The Hubble platform enables operators and service providers to enhance their offerings and leading global original equipment manufacturers (OEM) to deliver fully integrated connected propositions with rich applications that include live video streaming, cloud recording and GPS tracking. Hubble has an industry leading ability to offer affordable full global cellular connectivity. As well as directly connecting a host of leading global brands such as Motorola, Binatone, AEG, VTech and Beurer, Hubble is a member of the AllSeen Alliance and Thread Group.
For more information, visit www.hubbleconnected.com.
Kendal Hurley, 310-454-3080
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