Business Wire

Beko Becomes the Naming Partner of Fenerbahçe Men's Basketball Team

Share

To forge its support to sports and healthy living, Beko is now the naming partner of Fenerbahçe Men's Basketball Team. Beko has been supporting basketball teams in Turkish Basketball League and also sponsored the European Basketball Championship for many years and now it takes on the naming partnership of Fenerbahçe Men's Basketball Team for 2.5 years. This new naming partnership agreement focuses on “Eat Like A Pro” – an initiative launched by Beko to fight childhood obesity. Through this collaboration, Beko plans to expand the scope of the campaign to promote healthy eating habits among children by advertising their hero basketball players as role models.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181219005026/en/

Beko Becomes Naming Partner of Fenerbahce Men’s Basketball Team (Photo: Business Wire)

Beko Becomes Naming Partner of Fenerbahce Men’s Basketball Team (Photo: Business Wire)

Beko, a leading white goods brand providing products and services in more than 130 countries, returns to investing in basketball with Fenerbahçe Men's Basketball Team. Beko had given its name to Turkish Basketball League for eight years and sponsored European Basketball Championship, before signing this 2.5-year naming partnership agreement with Fenerbahçe Men's Basketball Team.

At the signing ceremony of the partnership agreement at Ülker Sports and Event Hall, Fenerbahçe Sports Club President Ali Y. Koç, Fenerbahçe Sports Club Vice President Semih Özsoy, Fenerbahçe Beko Men’s Basketball Team Coach Zeljko Obradovic, Koç Holding Durable Goods Group President Fatih Kemal Ebiçlioğlu and Arçelik CEO Hakan Bulgurlu joined.

Under the new agreement, the team is now called Fenerbahçe Beko Men's Basketball Team. Fenerbahçe's star basketball players will wear uniforms with the Beko logo on the chest as part of the naming partnership. The deal includes Turkish Basketball Super League, Euroleague, and all overseas games.

Thanks to this new collaboration, Beko aims to communicate its Eat Like A Pro initiative against childhood obesity to a greater audience by combining sports naming partnership with social responsibility.

Speaking at the press conference to announce the collaboration at the Ülker Sports and Event Hall, Fenerbahçe Sports Club Vice President Semih Özsoy said “Fenerbahçe Sports Club that has nine branches such as football, basketball, volleyball, is the dynamism and great locomotive of the sports in our country. The pride of our country, Fenerbahçe Men's Basketball Team is one of the world's leading brands in sports and basketball, with remarkable achievements in both Europe and our country. Beko is a leading global brand, and the pride of Turkey. Fenerbahçe Men's Basketball Team successfully represented Turkey overseas and thrilled Turkish basketball fans advancing to the final three times. It is the first and only Turkish team to make it to the Final Four in four consecutive years. The team has won 12 Turkey championships, five Turkish Cups, seven Presidential Cups, and one Euroleague championship. We are delighted to have two high-achieving brands collaborating and we believe that both Fenerbahçe Men's Basketball Team and Beko will make new success stories.”

Underlining that Beko has been a keen supporter of sports for 30 years in order to help raising healthy generations, Arçelik's CEO Hakan Bulgurlu stated “At Beko, we started to support basketball in 2006. We hosted Turkish Basketball League for 8 years, and sponsored many international basketball championships. Naming partnership of the Fenerbahçe Men's Basketball Team is important for both adding value to our global branding journey and also creating a substantial social benefit by influencing the masses.”

Bulgurlu underlined that the new naming partnership agreement focuses on Beko's “Eat Like A Pro” initiative dedicated to fight against childhood obesity and added: “Fenerbahçe Men's Basketball Team competes in Euroleague, the most globally famous European basketball event. It is a very important brand which gains remarkable achievements over and over and makes a great start to the season in both Euroleague and the league. He is also the leader with the number of fans, social media power and interaction figures. Fenerbahce's achievements in the field and the power reflected in the figures were the most important factors that enabled us to sign this naming partnership. Euroleague tournaments are broadcasted in five continents and they are increasingly becoming more popular. Nearly two billion people have watched each game. We trust that the collaboration will boost Beko's brand awareness in target markets while helping us reach a greater audience with Eat Like A Pro initiative aiming to reduce childhood obesity. As the brand ambassadors of 'Eat Like A Pro,' basketball players of Fenerbahçe will assume an important mission both in Turkey and across other countries where they will be visiting for competitions.”

In the press conference, Fenerbahçe Beko Men's Basketball Team Coach Željko Obradović stressed that as a longtime supporter of basketball, Beko's naming partnership of the Fenerbahçe Men's Basketball Team is a great opportunity. Obradović added, “Winning games is equally important as leveraging the power of sports to mobilize crowds. We have undertaken a huge responsibility in promoting healthy eating habits among children and raising healthy generations. Our players will be role models with their eating habits for the future generations. We plan to carry Beko’s Eat Like A Pro Initiative one step further with our fans.”

Objective of Eat Like A Pro:

Beko focuses on enabling consumers to live healthier and aims to fight obesity by promoting healthy eating and sports habits for children with Eat Like A Pro since 2017.

Research have revealed that obesity prevalence has increased more than two folds since 1980. Childhood obesity, the very root of adult obesity, has become alarming with 40 million obese or overweight children aged five and below. This figure is expected to reach 70 million by 2025.

According to Childhood Obesity Research in Turkey, one in every ten kids is obese and 15 percent is overweight.

Results show that 6 percent of children doesn't consume meat and 14.6 percent doesn't consume fish. Nine-point five percent never goes out to play on weekdays. And 42.5 percent spends at least one hour in front of a TV or computer on weekdays. (*)

Obesity causes serious health problems including cardiovascular diseases, high blood pressure, diabetes, and cancer. Obesity damages confidence of children and adversely affects socializing.

Main reasons of childhood obesity include convenience food containing high amounts of fat and sugar, increase in the consumption of carbonated beverages, decrease in traditional fresh cooking, and lack of physical activity and education.

A research carried out in 28 countries including Turkey draws attention to raising awareness of childhood obesity.

According to the research, those who are prone to childhood obesity is only 4 percent worldwide and the figure is the same both in Turkey and England. Most concerned countries are China and Saudi Arabia with a 14 percent rate. (**)

Beko aims to raise awareness on obesity, promote healthy eating among children, and support parents with “Eat Like A Pro” campaign.

For more information about Eat Like A Pro, please visit Beko's website. www.beko.com/eatlikeapro

(*) Data was collected from the Childhood Obesity Research in Turkey conducted in collaboration of Ministry of Health, Ministry of National Education, Hacettepe University, and World Health Organization.

(**) What Worries The World (Ipsos Eylül 2018)

Beko’s Sports Sponsorships:

a) Basketball sponsorships:

Beko Basketball League: Beko hosted Turkish Basketball League between 2006 and 2014 for eight years.

Beko All Star sponsorship: Beko sponsored All Star events organized in a different city every year by bringing the stars from each and every league together between 2007 and 2014.

European Basketball Championship: Beko took on the sponsorship of European Basketball Championship between 2009 and 2015.

FIBA Championships: Beko sponsored 2014 FIBA World Basketball Championship and 2009 FIBA Asian Basketball Championship.

And it was also a sponsor of Bundesliga, Liga, and the Lithuania Basketball leagues.

b) Football sponsorships:

Beko BJK sponsorship: Beko was the chest sponsor of Beşiktaş Gymnastics Club football team between 1988 and 2004.

This sponsorship was renewed in 2014 but this time with Beko logo on the back of the jerseys.

FC Barcelona Sponsorship: In 2014, Beko became the Premium partner of Barcelona Football Club, and expanded the collaboration by becoming a main partner of Barça in 2018.

Contact information

Peren Helvaci
peren.helvaci@arcelik.com

Ayca Arabaci
ayca.arabaci@arcelik.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Velodyne Files Patent Infringement Complaint with ITC Against Hesai and RoboSense16.8.2019 12:00:00 CESTPress release

Velodyne Lidar, Inc. filed a patent infringement complaint with the U.S. International Trade Commission (ITC) against Hesai Photonics Technology Co., Ltd. and Suteng Innovation Technology Co., Ltd. (a.k.a. RoboSense) for violations of section 337 of the Tariff Act of 1930 which makes unfair methods of competition and importation of certain products into the United States unlawful. Earlier this week, Velodyne also filed patent infringement complaints against Hesai and RoboSense in the U.S. District Court for the Northern District of California. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190816005041/en/ Velodyne Lidar’s Alpha Puck™, Ultra Puck™ and Puck™ surround view sensors (left to right). (Photo: Business Wire) Velodyne is asking the ITC to investigate these lidar manufacturers for unlawfully importing and selling lidar sensors that infringe Velodyne’s patented lidar technology (U.S. Patent 7,969,558). Velodyne reques

Merz Announces Key Governance Changes16.8.2019 09:26:00 CESTPress release

Merz, a global leader in medical aesthetics and specialty neurology, announced today that Philip Burchard will be appointed Chairman of the company’s Shareholders Council. He will assume this role in addition to his current position as Chief Executive Officer of the Merz Healthcare Group. In his new position, Philip Burchard will succeed Andreas Krebs, who has decided to step down from his current roles as Chairman of the Shareholders Council and Supervisory Board of Merz in order to dedicate more time to his personal entrepreneurial and philanthropic activities. In addition, Dr. Christian Holzherr will be the new Chairman of the Merz Supervisory Board. All changes will be effective as of October 31, 2019. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190816005106/en/ Philip Burchard, CEO of Merz (Photo: Business Wire) Philip Burchard joined Merz as CEO in July 2012. Under his leadership, Merz has focused its strategy on ae

FINEOS lists on the Australian Securities Exchange16.8.2019 07:22:00 CESTPress release

FINEOS Corporation Holdings plc (ASX:FCL), a leading provider of group and individual core systems for life, accident and health insurance, today announced the commencement of trading on the Australian Securities Exchange (ASX) via an initial public offering (IPO). The total number of securities (CHESS Depository Interests or “CDIs”) on offer was 84.4 million at a price of A$2.50 per CDI. Total gross proceeds from the offer amounted to A$211 million. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190816005058/en/ FINEOS lists on the Australian Securities Exchange (Photo: Business Wire) FINEOS intends to use the net proceeds from the IPO to invest further in R&D to grow the FINEOS product footprint and develop new business lines, to invest in additional sales, marketing and client account management capabilities and to pay down existing debt and shareholders selling down. Key areas of growth strategy for FINEOS include: • Inc

European Medicines Agency Validates Marketing Application for Filgotinib for the Treatment of Rheumatoid Arthritis15.8.2019 20:01:00 CESTPress release

Gilead Sciences, Inc. (NASDAQ: GILD) and Galapagos NV (Euronext & NASDAQ: GLPG) today announced that the Marketing Authorization Application (MAA) for filgotinib, an investigational, oral, selective JAK1 inhibitor, for the treatment of adults with rheumatoid arthritis (RA) has been validated and is now under evaluation by the European Medicines Agency (EMA). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190815005605/en/ “We are excited about the validation of this application which is an important milestone in our ongoing work to improve the lives of people living with rheumatoid arthritis and other inflammatory conditions,” said John Sundy, MD, PhD, Senior Vice President, Inflammation and Respiratory Diseases, Gilead Sciences. The MAA for filgotinib is supported by 24-week data from the Phase 3 FINCH clinical trials in which once-daily treatment with filgotinib achieved improvements in clinical signs and symptoms, achievem

Celsius Network Partners With Bitcoin.com15.8.2019 14:55:00 CESTPress release

Celsius Network, the industry-leading cryptocurrency platform, has announced a new partnership with Bitcoin.com, the leading resource for Bitcoin trading, news, and updates. Users of Celsius services are now able to purchase BCH, BTC, ETH, and other mutually supported cryptocurrencies through the Celsius app using Bitcoin.com’s advanced crypto trading platform providing low fees, enhanced accessibility to cryptocurrency, and valuable crypto services. With the shared mission of making financial services fair, rewarding, and transparent, Celsius and Bitcoin.com are well-known in the space for offering inclusive services designed to support the needs and interests of their robust communities. Celsius members can earn interest income of up to 10.53% APR on crypto assets and use their coins as collateral to get dollar loans at rates as low as 4.95% without fees or penalties, no minimums or caps, and no lockups. Bitcoin.com makes it easy to buy dozens of crypto assets instantly and without f

Anesthesia Patient Safety Foundation and Patient Safety Movement Foundation Offer $100,000 Patient Safety Curriculum Award15.8.2019 12:58:00 CESTPress release

The Anesthesia Patient Safety Foundation (APSF), in partnership with the Patient Safety Movement Foundation (PSMF), is now accepting proposals for the Patient Safety Curriculum Award. The $100,000 award will go to an anesthesia education investigator with the intent to modify the PSMF Patient Safety Curriculum to address perioperative patient safety. The awardee will also test the educational efficiency and effectiveness of implementing the curriculum in anesthesia training programs. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190815005377/en/ Anesthesia Patient Safety Foundation and Patient Safety Movement Foundation Offer $100,000 Patient Safety Curriculum Award (Graphic: Business Wire) “This important work will add to the considerable value provided by PSMF’s Patient Safety Curriculum,” said Mark Warner, APSF President. “To ensure the safety of patients and achieve our collective goal of zero preventable deaths in hosp