Beko Becomes the Naming Partner of Fenerbahçe Men's Basketball Team
To forge its support to sports and healthy living, Beko is now the naming partner of Fenerbahçe Men's Basketball Team. Beko has been supporting basketball teams in Turkish Basketball League and also sponsored the European Basketball Championship for many years and now it takes on the naming partnership of Fenerbahçe Men's Basketball Team for 2.5 years. This new naming partnership agreement focuses on “Eat Like A Pro” – an initiative launched by Beko to fight childhood obesity. Through this collaboration, Beko plans to expand the scope of the campaign to promote healthy eating habits among children by advertising their hero basketball players as role models.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181219005026/en/
Beko Becomes Naming Partner of Fenerbahce Men’s Basketball Team (Photo: Business Wire)
Beko, a leading white goods brand providing products and services in more than 130 countries, returns to investing in basketball with Fenerbahçe Men's Basketball Team. Beko had given its name to Turkish Basketball League for eight years and sponsored European Basketball Championship, before signing this 2.5-year naming partnership agreement with Fenerbahçe Men's Basketball Team.
At the signing ceremony of the partnership agreement at Ülker Sports and Event Hall, Fenerbahçe Sports Club President Ali Y. Koç, Fenerbahçe Sports Club Vice President Semih Özsoy, Fenerbahçe Beko Men’s Basketball Team Coach Zeljko Obradovic, Koç Holding Durable Goods Group President Fatih Kemal Ebiçlioğlu and Arçelik CEO Hakan Bulgurlu joined.
Under the new agreement, the team is now called Fenerbahçe Beko Men's Basketball Team. Fenerbahçe's star basketball players will wear uniforms with the Beko logo on the chest as part of the naming partnership. The deal includes Turkish Basketball Super League, Euroleague, and all overseas games.
Thanks to this new collaboration, Beko aims to communicate its Eat Like A Pro initiative against childhood obesity to a greater audience by combining sports naming partnership with social responsibility.
Speaking at the press conference to announce the collaboration at the Ülker Sports and Event Hall, Fenerbahçe Sports Club Vice President Semih Özsoy said “Fenerbahçe Sports Club that has nine branches such as football, basketball, volleyball, is the dynamism and great locomotive of the sports in our country. The pride of our country, Fenerbahçe Men's Basketball Team is one of the world's leading brands in sports and basketball, with remarkable achievements in both Europe and our country. Beko is a leading global brand, and the pride of Turkey. Fenerbahçe Men's Basketball Team successfully represented Turkey overseas and thrilled Turkish basketball fans advancing to the final three times. It is the first and only Turkish team to make it to the Final Four in four consecutive years. The team has won 12 Turkey championships, five Turkish Cups, seven Presidential Cups, and one Euroleague championship. We are delighted to have two high-achieving brands collaborating and we believe that both Fenerbahçe Men's Basketball Team and Beko will make new success stories.”
Underlining that Beko has been a keen supporter of sports for 30 years in order to help raising healthy generations, Arçelik's CEO Hakan Bulgurlu stated “At Beko, we started to support basketball in 2006. We hosted Turkish Basketball League for 8 years, and sponsored many international basketball championships. Naming partnership of the Fenerbahçe Men's Basketball Team is important for both adding value to our global branding journey and also creating a substantial social benefit by influencing the masses.”
Bulgurlu underlined that the new naming partnership agreement focuses on Beko's “Eat Like A Pro” initiative dedicated to fight against childhood obesity and added: “Fenerbahçe Men's Basketball Team competes in Euroleague, the most globally famous European basketball event. It is a very important brand which gains remarkable achievements over and over and makes a great start to the season in both Euroleague and the league. He is also the leader with the number of fans, social media power and interaction figures. Fenerbahce's achievements in the field and the power reflected in the figures were the most important factors that enabled us to sign this naming partnership. Euroleague tournaments are broadcasted in five continents and they are increasingly becoming more popular. Nearly two billion people have watched each game. We trust that the collaboration will boost Beko's brand awareness in target markets while helping us reach a greater audience with Eat Like A Pro initiative aiming to reduce childhood obesity. As the brand ambassadors of 'Eat Like A Pro,' basketball players of Fenerbahçe will assume an important mission both in Turkey and across other countries where they will be visiting for competitions.”
In the press conference, Fenerbahçe Beko Men's Basketball Team Coach Željko Obradović stressed that as a longtime supporter of basketball, Beko's naming partnership of the Fenerbahçe Men's Basketball Team is a great opportunity. Obradović added, “Winning games is equally important as leveraging the power of sports to mobilize crowds. We have undertaken a huge responsibility in promoting healthy eating habits among children and raising healthy generations. Our players will be role models with their eating habits for the future generations. We plan to carry Beko’s Eat Like A Pro Initiative one step further with our fans.”
Objective of Eat Like A Pro:
Beko focuses on enabling consumers to live healthier and aims to fight obesity by promoting healthy eating and sports habits for children with Eat Like A Pro since 2017.
Research have revealed that obesity prevalence has increased more than two folds since 1980. Childhood obesity, the very root of adult obesity, has become alarming with 40 million obese or overweight children aged five and below. This figure is expected to reach 70 million by 2025.
According to Childhood Obesity Research in Turkey, one in every ten kids is obese and 15 percent is overweight.
Results show that 6 percent of children doesn't consume meat and 14.6 percent doesn't consume fish. Nine-point five percent never goes out to play on weekdays. And 42.5 percent spends at least one hour in front of a TV or computer on weekdays. (*)
Obesity causes serious health problems including cardiovascular diseases, high blood pressure, diabetes, and cancer. Obesity damages confidence of children and adversely affects socializing.
Main reasons of childhood obesity include convenience food containing high amounts of fat and sugar, increase in the consumption of carbonated beverages, decrease in traditional fresh cooking, and lack of physical activity and education.
A research carried out in 28 countries including Turkey draws attention to raising awareness of childhood obesity.
According to the research, those who are prone to childhood obesity is only 4 percent worldwide and the figure is the same both in Turkey and England. Most concerned countries are China and Saudi Arabia with a 14 percent rate. (**)
Beko aims to raise awareness on obesity, promote healthy eating among children, and support parents with “Eat Like A Pro” campaign.
For more information about Eat Like A Pro, please visit Beko's website. www.beko.com/eatlikeapro
(*) Data was collected from the Childhood Obesity Research in Turkey conducted in collaboration of Ministry of Health, Ministry of National Education, Hacettepe University, and World Health Organization.
(**) What Worries The World (Ipsos Eylül 2018)
Beko’s Sports Sponsorships:
a) Basketball sponsorships:
Beko Basketball League: Beko hosted Turkish Basketball League between 2006 and 2014 for eight years.
Beko All Star sponsorship: Beko sponsored All Star events organized in a different city every year by bringing the stars from each and every league together between 2007 and 2014.
European Basketball Championship: Beko took on the sponsorship of European Basketball Championship between 2009 and 2015.
FIBA Championships: Beko sponsored 2014 FIBA World Basketball Championship and 2009 FIBA Asian Basketball Championship.
And it was also a sponsor of Bundesliga, Liga, and the Lithuania Basketball leagues.
b) Football sponsorships:
Beko BJK sponsorship: Beko was the chest sponsor of Beşiktaş Gymnastics Club football team between 1988 and 2004.
This sponsorship was renewed in 2014 but this time with Beko logo on the back of the jerseys.
FC Barcelona Sponsorship: In 2014, Beko became the Premium partner of Barcelona Football Club, and expanded the collaboration by becoming a main partner of Barça in 2018.
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
SCG Chemicals Company chooses gPROMS modelling for digital design and operations22.3.2019 15:55:00 CET | Pressemelding
Process Systems Enterprise (PSE), the Advanced Process Modelling company, today announced that it has signed a long-term agreement with SCG, one of the largest integrated petrochemical companies in South East Asia, to standardise on PSE’s gPROMS® modelling technology for digital design and operations. SCG applies advanced process models within digital design initiatives to explore the process decision space rapidly and effectively, in order to reduce uncertainty and make better, faster and safer design and operating decisions. This help them to accelerate innovation and optimise the design and operation of their process plants. Dr Suracha Udomsak, SCG’s Emerging Business Director and R&D Director, says, “at SCG Chemicals, advanced process modelling (APM) is a key element in our Digital Manufacturing platform. APM accelerates innovation by making the development workflow ‘faster, cheaper & safer’, which are key considerations for us. It is a core technology building block that enables u
Logicor Announces Results for Year Ended 31 December 201822.3.2019 14:29:00 CET | Pressemelding
Logicor announces strong financial performance for the year ended 31 December Net Operating Income (NOI): €639 million, which represents year on year growth of 2.5%, reflecting our strategic focus on increasing occupancy and capturing market rental growth. Over 60% of NOI is generated in the key markets of the UK (26%), Northern Europe1 (21%) and France (15%). Gross Asset Value: €12.5 billion, a 3.3% increase in valuation, which reflects the strong performance of our portfolio, in particular in Northern Europe. EPRA Occupancy: 94.4%, with physical occupancy up 70 bps over the year, underpinned by strong growth in each of our three largest regions of the UK (+120 bps), Northern Europe (+110 bps) and France (+220 bps). LTV: 51%, down from 52% at year end 2017 following increases in property values. At year end, our debt to EBITDA ratio was 11.3x. Capital Structure In 2018 Logicor (rated BBB (Stable) by S&P) established a Euro Medium Term Note (‘EMTN’) programme and raised €1.8 billion of
Delticom AG/Mytyres.co.uk: Buying Great Value Tyres Online Doesn’t Mean Missing out on Professional Fitting22.3.2019 14:15:00 CET | Pressemelding
Spring is just around the corner, and it’s time for drivers to start thinking about changing to summer tyres. However, a tyre check may show that your current summer tyres are getting old, worn out, or have visible damage, such as cracks or bumps. If this is the case, then it's time for a new set of tyres. The legal minimum tread depth is 1.6 mm, however experts recommend significantly more – summer tyres should be replaced even if the tread depth is 3 mm. Regardless of mileage, you should change your tyres at least every eight to ten years. This is because the rubber starts to harden, the tyres lose grip on the road, and driving performance is affected. Of course, a set of four new tyres is a significant investment – authorised workshops can often charge between 250 and 350 pounds. If you want to save money, consider the alternatives: the result is an increasing number of customers turning to online shops such as Mytyres.co.uk to buy new tyres. The market share of tyres sold online ha
Trueman Man Clinic Achieves 10000 Surgery Milestone with Its SWITCH Operation22.3.2019 13:00:00 CET | Pressemelding
Trueman Man Clinic Network announced that the 10,000th surgery utilizing its SWITCH Premature Ejaculation Surgery (Nerve Conservation), has been successfully completed. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190322005013/en/ Trueman Man Clinic Network has been successfully completed the 10,000th surgery utilizing its SWITCH Premature Ejaculation Surgery (Nerve Conservation). The SWITCH Premature Ejaculation Surgery (SWITCH operation) developed in 2010 by Dr. Yang, the chief director of the Trueman Man Clinic Network, can reduce the side effects of penile neurectomy and maintain the stable reduction of the glans sensation. The Trueman Man Clinic Network is the leading hospitals for male enhancement surgeries in Korea consists of 11 clinics, with 16 doctors working. As of 2019, more than 43,000 man clinic surgeries have been performed. (Photo: Business Wire) The Trueman Man Clinic Network is the leading hospitals for m
Janssen Seeks Expanded Use of DARZALEX®▼ (daratumumab) Combination Therapy for Patients with Newly Diagnosed Multiple Myeloma Who Are Transplant Ineligible22.3.2019 11:22:00 CET | Pressemelding
The Janssen Pharmaceutical Companies of Johnson & Johnson today announced the submission of a Type II variation application to the European Medicines Agency (EMA) for DARZALEX®▼ (daratumumab) in combination with lenalidomide and dexamethasone (Rd) for the treatment of patients newly diagnosed with multiple myeloma who are ineligible for autologous stem cell transplant (ASCT). “Today’s submission brings us one step closer to our goal of improving treatment outcomes for people newly diagnosed with multiple myeloma,” said José Antonio Burón Vidal, VP Medical Affairs, Europe, Middle East and Africa (EMEA), Janssen-Cilag Limited. “We are incredibly grateful to the patients and investigators who participated in the MAIA clinical trial programme and look forward to working closely with the regulatory authorities to secure approval of this new combination.” The submission is supported by data from the Phase 3 MAIA (MMY3008) study, which were presented at the 60th Annual Meeting of the American
Bartek Ingredients Expands Leadership Team21.3.2019 22:35:00 CET | Pressemelding
Bartek Ingredients Inc. recently completed a 4,000 ton/year capacity expansion for its malic and food-grade fumaric acid production facility, and today it announces the expansion of its leadership team, with the hiring of Jeff Billig as Vice President of Marketing & Business Development and Heinrich G. Schaefer as International Sales Director. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190321005785/en/ The global leader in malic and fumaric acid ingredients expands its leadership team. (Photo: Business Wire) Bartek’s investment in both its team and facilities reinforces its position as the leader in malic and fumaric acid globally and aligns with its mission to facilitate growth and increase global reach to better serve existing customers and markets while opening up new ones. Bartek’s addition of Billig and Schaefer lays the foundation for additional resource investment in the near future while rapidly increasing its sa