Business Wire

Announcing American Crew® ACUMEN™

Del

American Crew, the iconic brand that continues to define men’s style and set grooming trends, announces a major milestone in its ever-evolving interpretation of how men want to look, feel and ultimately define themselves.

American Crew® ACUMEN™ is the brand’s biggest launch to date, with a complete collection of high performance formulations for shower, shave, care and style, that target the grooming needs of today’s man.

The exciting line-up features 15 high-performance products to enjoy in-shower, pre and after shave, as well as for skin and hair care. Key ingredients include AC ACUMEN™COMPLEX, a proprietary blend of Vitamins B5 and Vitamin E with added antioxidant and moisturizing agents bound together for superior performance and visible results. Additional ingredients such as Hyaluronic Acid, Ginger Root Extract, Bisabolol and Cranberry Extract, work to increase skin and hair ability to retain moisture, fight environmental damage and promote radiant, healthy looking skin.

“We are so excited to inspire men to groom with confidence. This is more than a regimen. With American Crew® ACUMEN™, we hope to elevate a man’s look, while meeting the needs of his daily grooming ritual,” says David Raccuglia, founder of American Crew. “This new line brings an element of sharpness, sophistication, and aspiration to the skin care, beard grooming and body care routine.”

As American Crew prepares for their 25th anniversary in 2019, the “Official Supplier to Men” encourages men to reflect on their grooming routine with confidence. Led by the innovation that has made American Crew the leading professional men’s grooming brand, American Crew® ACUMEN™ products feature a powerful complex of vitamins, antioxidants, and moisturizing agents to deliver superior performance and visible results.

The four-step ritual of masterfully refined grooming essentials includes:

Step 1: SHOWER

  • In-Shower Face Wash: Gentle facial oil-free cleanser removes excess oil and dirt leaving the skin feeling clean and refreshed.
  • Clay Exfoliating Cleanser: intensive clay mask with polishing beads that remove impurities and exfoliate dead skin cells for glowing, smoother skin.
  • Invigorating Body Wash: An invigorating body wash that gently cleanses the skin without stripping the skin moisture. Provides a fresh sensation.
  • Daily Thickening Shampoo: Cleanses and increases hair volume while refreshing the scalp. Reduces hair breakage by 80%, when used together with AC Acumen™ Scalp Revitalizer.

Step 2: SHAVE

  • Cooling Shave Cream: cooling shave cream with conditioning formula for a close, comfortable shave while providing a fresh sensation to the skin.
  • Soothing Shave Cream: moisturizing cream expertly formulated to help soothe and leave skin feeling smooth and fresh.
  • After Shave Cooling Lotion: a dual-action formula that works as a lightweight moisturizer and cooling aftershave and helps restore skin’s moisture balance.

Step 3: CARE

  • Energizing Hydrating Gel: Powered with AC Acumen™ Complex, Ginger Root Extract and Hyaluronic Acid, this non-comedogenic oil-free moisturizing gel visibly improves skin’s overall appearance, provides hydration, revives and restores the look of skin.
  • Recharging Hydrating Cream: a non-comedogenic fast-absorbing hydrating cream provides skin with rejuvenating hydration; revives and helps support skin’s elasticity, diminishing the look of fine lines. Formula contains AC Acumen Complex and Ginger Root Extract.
  • Eye Energizing Hydrating Gel: hydrating eye gel that immediately minimizes the appearance of puffiness and reenergizes the eye area Formulated with AC Acumen Complex , Hyaluronic Acid and Ginger Root Extract.
  • Scalp Revitalizer: fast-absorbing leave-in treatment that energizes the scalp, helps thicken the hair and provides volume. Reduces hair breakage by 80% when used together with AC Acumen™ Daily Thickening Shampoo.
  • 24H Hand & Body Hydrator: a fast-absorbing daily lotion that leaves skin refreshed and moisturized. Formulated with Cranberry Extract. Provides 24-hour hydration.

Step 4: STYLE

  • Firm Hold Grooming Cream: a styling cream rich in moisture that provides firm hold and low shine adding texture and definition.
  • Nourishing Cream Pomade: provides light hold and low shine for a natural look.
  • Classic Pomade: water-based pomade with medium hold and low shine that provides texture and allows to re-style.

“For the past 25 years, American Crew has been a trend-setter in the field of male grooming, and with the launch of American Crew® ACUMEN™ we look forward to further expanding and elevating our offerings for today’s demanding man,” noted David Carvalho, Global President of Portfolio Brands at Revlon, Inc. “With a focus on evolving and innovating, American Crew® ACUMEN™ will be the brand’s first ever entry into prestige department stores worldwide while continuing to service the premium salons and barbershops. The introduction of this superior skincare and shave regimen is most certainly the next step in the brand’s journey to providing men with top-quality, efficient and refined products.”

The American Crew® ACUMEN™ collection will begin global roll-out this month exclusively at Selfridges Oxford Street and Selfridges.com in the UK. By early 2019, American Crew® ACUMEN™ will be available at select department stores and premium salons and barber shops worldwide as well as www.americancrew.com. Suggested retail for American Crew® ACUMEN™ ranges from $19 USD-$40 USD. Visit www.americancrew.com for updates and details on availability and purchasing.

#ACAcumen

About American Crew®:

The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevate men’s style and enhance their personal image by providing education, marketing and imaging support to help stylists communicate the brand’s vision of men’s grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit www.americancrew.com

Contact information

Revlon
Amanda Ashe
amanda.ashe@revlon.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Dimension Data Global Delivery Centre (GDC) in Prague wins the ABSL 2018 Diamond Award for Business Innovation16.11.2018 08:00Pressemelding

Dimension Data, the USD 8 billion global technology integrator and managed services provider, today announced that its Global Delivery Centre (GDC) in Prague has won the 2018 ABSL Diamond award for Business Innovation. The main purpose of this centre is to provide innovative, global service delivery capabilities and deep technical expertise to support our clients. The ABSL Diamond awards recognise companies that implement innovative projects, enhancing their business and strengthening the position of the business services sector. Every year, the aim is to identify successful activities in this sector and promote best practices, ultimately encouraging and inspiring others to follow suit. The ABSL celebrates initiatives that push business services forward and stand out as exemplary projects. Bill Padfield, Group Chief Operating Officer for Transformation and Services at Dimension Data, said: “Winning another award for our Support Services is a fantastic achievement. This time the ABSL Di

FCC Grants LeoSat U.S. Market Access16.11.2018 06:00Pressemelding

LeoSat Enterprises, the dynamic young company which is launching a unique new data network comprised of a constellation of up to 108 low-earth-orbit communications satellites, has been awarded the authority by the U.S. Federal Communications Commission (FCC) to provide NGSO (non-geostationary satellite orbit) services in the United States. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181115005890/en/ LeoSat's Global Business Backbone in Space (Graphic: Business Wire) The increasing demand for business connectivity and with it, the need to move large quantities of data quickly and securely around the world, is fast outpacing the infrastructure in place to carry it. Existing networks are already carrying more than 1 Zeta Byte of traffic globally and this is set to grow exponentially. The FCC market access grant will allow LeoSat to address currently unmet demand for high-bandwidth, low-latency, high-security data transmissio

German Court Rules Huawei, ZTE Products Infringe AVC Patents16.11.2018 05:01Pressemelding

MPEG LA announced today that the District Court in Düsseldorf, Germany (“Landgericht Düsseldorf”) has ruled that Huawei Technologies Deutschland GmbH (“Huawei”) and ZTE Deutschland GmbH (“ZTE”) infringed patents of two patent holders in MPEG LA’s AVC Patent Portfolio License (“AVC License”) by using their technologies in mobile phones that implement the AVC/H.264 (MPEG-4 Part 10) Standard. The court also found that the license offered by the patent holders under those patents through the AVC License is fair, reasonable and nondiscriminatory. “The Landgericht Düsseldorf’s decision confirms the importance of respect for intellectual property, and offering everyone easy and affordable access to essential AVC technology under a single license is a cornerstone of the MPEG LA AVC License’s wide acceptance making that possible,” said Larry Horn, President and CEO of MPEG LA. “We continue to welcome Huawei and ZTE to join the nearly 2,000 Licensees who have entered into our AVC License.” Verdi

IFF-LMR Naturals Leads Industry with 90 Certified Vegan Natural Extracts15.11.2018 21:15Pressemelding

Regulatory News: IFF-LMR, a subsidiary of International Flavors & Fragrances Inc (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF) announced their industry-leading position of 90 natural extracts in their portfolio certified vegan by the EVE (Expertise Vegan Europe) VEGAN standards. The certified extracts include Rose EssentialTM, Rose UltimateTM, Blackcurrant Buds Absolute, Ylang Oil Complete, Vetiver Oil Haiti, Patchouli Oil Indonesia, and Geranium Heart Oil, among many others. Bertrand de Preville, General Manager, IFF-LMR said, “Our people are passionate about creating the finest ingredients and together, we are committed to delivering premium, 100% pure and natural extracts. We believe in transparency, environmental management and sustainable development.” Mr. de Preville continued, “This certification of 90 extracts is in line with IFF-LMR’s continuous dedication to our planet, people, plants and animals.” The EVE VEGAN label was selected because it is considered one of the most rigor

Rimini Street Expands Investment and Operations in Asia-Pacific15.11.2018 20:00Pressemelding

Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products, today announced that it has expanded its operations in the Asia-Pacific region with the launch of its new subsidiary, Rimini Street New Zealand Limited, and the opening of its new office in Auckland to address the growing demand for Rimini Street’s premium, ultra-responsive support services in New Zealand. Rimini Street’s expansion was announced at a gala event held at The Northern Club in Auckland, where clients, local IT leaders and the special guest of honor, Ambassador Scott P. Brown, the U.S. Ambassador to New Zealand, were hosted by Rimini Street’s general manager for Asia-Pacific, Andrew Powell, and Rimini Street corporate senior executives. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181115005037/en/ Rimini Street launches subsidiary

Sartorius Stedim Biotech and Lonza Modify Relationship for Supply of Cell Culture Media15.11.2018 18:15Pressemelding

Sartorius Stedim Biotech (SSB) (Paris:DIM), a leading international supplier of the biopharmaceutical industry, and Lonza announced today that they have modified their current agreement for supply of cell culture media by mutual accord. The agreement, signed in 2012, gave SSB exclusive sales and marketing rights for certain cell culture media and buffers developed and manufactured by Lonza for use in biopharmaceutical manufacturing processes. Lonza retained sales for research-based products, among others. Under agreements signed today, SSB will continue to offer current and future Lonza media and buffers on a non-exclusive basis as part of its extensive portfolio of products for cell-based development and manufacturing. Lonza Pharma & Biotech resumes sales and marketing of all its media products for both manufacturing and research. Customers of both companies will continue to be able to source media products for their specific needs. “We have a long-standing and productive partnership