Business Wire

ANA's "IS JAPAN COOL?" Introduces New Theme "CRAFTSMANSHIP"

Del

All Nippon Airways (ANA) announced today the launch of a new website theme that celebrates “CRAFTSMANSHIP” as part of its “IS JAPAN COOL?” program, which helps promote Japan to international visitors. This new theme will have two features, including interviews with seven traditional Japanese artisans and the SAMURAI AVATAR.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180613005466/en/

ANA's "IS JAPAN COOL?" introduces new theme "CRAFTSMANSHIP" (Graphic: Business Wire)

ANA's "IS JAPAN COOL?" introduces new theme "CRAFTSMANSHIP" (Graphic: Business Wire)

Japanese "CRAFTSMANSHIP" is a treasured skill no machine can replicate. While many crafts are mass produced by machines today, Japanese craftsmanship is handmade and created by skills passed down for generations.

Although these skills are now becoming rare in today's world, Japanese artisans take pride in their work and treasure the time they put in creating their masterpieces, devoting their lives to cherish the techniques inherited from their predecessors.

Through this new theme, ANA aims to share the treasured craft legacies and put a spotlight on the beautiful Japanese hidden talent.

“IS JAPAN COOL?” was launched in 2012 to bring Japanese culture and attractions closer to people all around the world. In past years, the website has covered Tokyo, Kyoto, Hokkaido, Washoku (Japanese cuisine), Anime (animation), Matsuri (festivals), and DOU, reaching more than five million visitors from 152 countries.

The 2017 theme was DOU (DŌ), which is a composition of Japanese traditional “budo (martial arts)” and “geido (performing/fine arts).” This theme, illustrating Japanese arts through the use of cutting-edge technology, was recognized with the bronze award in the Interactive Craft category at THE ONE SHOW 2018, one of the world’s most prestigious advertising accolades, on May 11, 2018.

“ANA hopes to preserve and honor Japanese craftsmanship,” Takashi Shiki, ANA’s chairman of sales and marketing said. “We believe the history and the skills of Japanese craftsmanship should be cherished. We hope to encourage visitors to learn more about Japanese artisans and traditions.”

IS JAPAN COOL? CRAFTSMANSHIP

The new theme focuses on artisans who practice traditional Japanese arts and also includes interactive features such as producing personalized samurai figures, the SAMURAI AVATAR.

On the interview page, visitors can read features and view movies of unique Japanese skills such as traditional Japanese carpentry, swordsmithing, armor making, dyeing, inkstick making, glass cutting and food-sample making. Viewers can first enjoy a 50-second introduction movie that highlights the craftsmanship of the seven artisans.

50-second footage

For each artisan, there will be a ten-minute movie introducing the daily work and personal story of why they have chosen this way of life and their dreams of inheriting and passing down their legacy. Additionally, interview pages provide a photo gallery where site visitors can enjoy crafts produced with wholehearted devotion by Japanese artisans.

On the SAMURAI AVATAR page, visitors will be able to make their own SAMURAI AVATAR, while experiencing the craftsmanship of creating Japanese armor. Visitors simply upload a photo of themselves and freely customize each part of the SAMURAI AVATAR and create a one and only Japanese armor. After creating the SAMURAI AVATAR, visitors can share it on social media, print it out on a 3D printer to create their own action figure, or post it on a webpage with other people’s SAMURAI AVATARS from around the world.

60-second footage offers a short summary introducing the outline of the SAMURAI AVATAR. The movie uses CG images to demonstrate how to make original Japanese armors from a selection of preferred shapes and colors to create a 3D armor figure.

60-second footage

“We hope to increase awareness of the daily endeavors and special skills of various craftsmen and artisans,” Shiki said. “The website offers special content that will enable site visitors to easily enjoy and learn about Japanese traditional culture.”

Recently, the number of international visitors to Japan has exceeded the previous annual record of 28 million visitors. This new content will help promote a deeper understanding of Japan, saluting the craftsmanship and spirit of artisans who practice this craft legacy.

To download the images within this press release, please refer to the following URL.
http://www.ana-press.com/2018-06-13/
(Available until July 13, 2018 5PM JST)

About ANA
Following the “Inspiration of Japan” high quality of service, ANA has been awarded the respected 5-Star rating from SKYTRAX for six consecutive years starting in 2013. Additionally, ANA has been recognized by Air Transport World as “Airline of the Year” three times in the past 10 years - 2007, 2013 and 2018, becoming one of the few airlines winning this prestigious award for multiple times.
ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 85 international routes and 119 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in the metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.
ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines.
Besides the full service and award winner carrier ANA, the ANA Group has two LCCs as consolidated subsidiaries, Vanilla Air Inc. and Peach Aviation Limited. The ANA Group carried 53.8 million passengers in FY2017, has approximately 39,000 employees and a fleet of 260 aircraft. ANA is a proud launch customer and the biggest operator of the Boeing 787 Dreamliner.

Contact information

“IS JAPAN COOL? CRAFTSMANSHIP” PR Office: AUR, Inc.
Ashita Iju (Mr.), Miyabi Ishida (Ms.), Kento Ohsawa (Mr.), Ariha Ogura (Ms.), +81-3-5545-3888
ijc_pr-ml@aur.co.jp
or
ANA
Corporate Communications
TEL +81-3-6735-1111
publicrelations@ana.co.jp

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Tory Burch Names Pierre-Yves Roussel Chief Executive Officer11.12.2018 21:26Pressemelding

Tory Burch, LLC, today announced it has named Pierre-Yves Roussel Chief Executive Officer, starting early 2019. A longtime LVMH executive, Mr. Roussel will be based out of Tory Burch’s New York headquarters; he will join and report to the Company’s board of directors. In partnership with Ms. Burch, he will lead and implement the company’s global strategy with a focus on operations. “There are very few leaders in the industry who have both a commercial track record and a deep admiration for the creative process. I respect what he has built at LVMH and value the way he thinks about business, luxury and the fashion industry as a whole. He also shares my belief in the importance of a culture-led company. We have a strong management team in place and Pierre-Yves is a natural fit as we continue to focus on long-term growth and global expansion,” said Tory Burch, who is currently Chief Executive Officer and will assume the role Executive Chairman and Chief Creative Officer. “I’m very excited

United Nations Climate Action Award Goes to Germany for the First Time11.12.2018 19:00Pressemelding

Within the context of the United Nations Framework Convention on Climate Change, two ProVeg projects were awarded the Momentum for Change Climate Action Award 2018 in the category Planetary Health. One of these is the health promotion project Aktion Pflanzen-Power, jointly initiated with BKK ProVita. ProVeg and its partner received the award for their work in schools. It marks the first time that this award has gone to Germany. The award ceremony took place yesterday in the Polish city of Katowice as part of the 24th UN Climate Change Conference. ProVeg and BKK ProVita promote children’s health and climate action Aktion Pflanzen-Power aims to improve the availability and quality of vegan and vegetarian dishes in schools. Together with BKK ProVita, ProVeg has so far reached 24,800 students at 41 schools throughout Germany on the subject of wholesome, plant-based nutrition as part of the health promotion project. Healthy nutrition with Aktion Pflanzen-Power Andreas Schöfbeck, member of t

Thales and Gemalto are granted regulatory clearance by the European Commission11.12.2018 17:01Pressemelding

Regulatory News: Reference is made to the joint press release by Thales (Euronext Paris: HO) and Gemalto (Euronext Amsterdam and Paris: GTO) dated 27 March 2018 in relation to the launch of the recommended all-cash offer by Thales for all the issued and outstanding shares of Gemalto (the “Offer”), the publication of the Offer Document, and the joint press release of Thales and Gemalto dated 10 August 2018 in relation to the further extension of the Acceptance Period. Terms not defined in this press release will have the meaning as set forth in the Offer Document. Thales and Gemalto announce today that they have been granted merger control Regulatory Clearance by the European Commission, following Thales’s commitment to divest its general purpose hardware security modules (GP HSM) business globally1 to a suitable purchaser. This clearance is effective immediately. Together with the merger control clearances obtained in China, Israel, South Africa and Turkey, and clearances relating to f

Starr Insurance Companies Expands Aviation Insurance Operations to Brazil11.12.2018 15:43Pressemelding

Starr Insurance Companies today announced that Starr International Brasil Seguradora S.A. (“Starr Brazil”) has been granted a local license to offer aviation insurance. “We are thrilled to be adding aviation capability in an important, growing economy like Brazil,” stated Steve Blakey, president and chief executive officer for Starr Insurance Holdings, Inc. “As a worldwide leader in aviation insurance solutions, we are constantly seeking new opportunities and markets to meet the growing needs of the aviation and aerospace industry around the globe.” Fernanda Strachino, aviation specialist underwriter, has joined Starr Brazil to head the new aviation division. Fernanda brings more than 16 years’ of experience in the aviation and insurance market. Starr Brazil will offer a variety of aviation coverages, including: Aircraft Hull & Liability; Spare Parts; Third-Party Legal Liability; Corporate Non-Owned Aircraft Liability; General Liability; RETA Insurance (Mandatory Liability), Hangarkeep

Andersen Global Continues Growth in United Kingdom With Claritas Tax Limited11.12.2018 14:30Pressemelding

Today, Andersen Global expanded its reach in the United Kingdom with the addition of Claritas Tax Limited, a tax advisory and compliance services firm based in Birmingham, the second largest city in the country. Claritas is the fourth firm collaborating with Andersen Global in the UK. “Adding a sought-after firm like Claritas is not only a logical extension for Andersen Global, but it broadens our offering in the UK. Their practice focuses on corporation tax, R&D tax reliefs, mergers and acquisitions, private equity and venture capital in addition to serving individuals,” said Mark Vorsatz, Andersen Global Chairman and Andersen Tax LLC CEO. “Iain Wright and his team enhance our already robust core competences in the UK, a critical market for our clients, and we look forward to working with Claritas on a number of upcoming corporate opportunities.” Founded in 2012, Claritas Tax Limited is an advisory led business that provides a full range of tax advisory and compliance services to entr

Seoul Semiconductor Wins Patent Litigation against Everlight in Germany and Is Awarded Statutory Litigation Costs11.12.2018 14:00Pressemelding

Seoul Semiconductor Co., Ltd. (KOSDAQ:046890) (“Seoul”), a leading global innovator of LED products and technology, announced that it won a patent litigation against Everlight Electronics Co., Ltd. (“Everlight”) in Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181211005233/en/ Seoul Semiconductor's Headquarters in Korea (Photo: Business Wire) The patent involved in this litigation relates to an LED package structure for thermal dissipation. Everlight purchased this patent from a U.S. company in 2017, and subsequently brought a patent lawsuit against Seoul in the Manheim Court of Germany. In December 2018, however, the Manheim Court ruled in favor of Seoul and ordered that Everlight, as the losing party, should bear the statutory costs of the court proceeding. In the United Kingdom, Seoul had already won a patent litigation against Everlight earlier this year. At that time, the UK Patent Court also ordered that Ever