Affise Chooses Digital Element’s IP Intelligence Solution to Enhance Its Affiliate Marketing Platform
Digital Element, the global geolocation data and services provider, has today announced that performance marketing platform, Affise, has chosen its NetAcuity EdgeTM technology, to improve targeting ability and global marketing performance for clients.
Affise allows online advertising campaigns to be optimised, tracked, managed and analysed in real time for advertisers, agencies, networks and affiliates. Its clients leverage best-in-class technology powered by AI, and uses automation tools to deliver complete campaigns. The company selected Digital Element’s IP geolocation and intelligence solution to allow access to best in-class global IP datasets for ad targeting and tracking.
By using Digital Element’s NetAcuity Edge technology, Affise will be able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.
“We are a technology-first company and in the ad tech industry it is imperative we provide cutting edge solutions for our clients,” commented Dmitry Zotov, Founder and CTO of Affise. “Digital Element is the best IP geolocation data provider in our opinion and by utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.”
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
Elena Vega, Digital Element’s International Business Development Director, commented: “Collaborating with Affise is an exciting opportunity for Digital Element and highlights our growing presence in the Cypriot market and globally. We look forward to helping Affise achieve enhanced targeting and profiling of their clients, and seeing the company continue to succeed.”
Affise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.
About Digital Element
Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives — from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Affise is a performance marketing platform for advertisers, agencies, networks and affiliates to manage, track, analyse and optimise their online advertising campaigns in real time. Since 2006, Affise has been operating affiliate programmes as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.
Visit www.affise.com for more information.
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Arch Capital Group Ltd. Names Janice Englesbe Senior Vice President, Chief Risk Officer20.2.2019 15:10:00 | Pressemelding
Arch Capital Group Ltd. (“Arch”) today announced that Janice Englesbe will join the Company as Senior Vice President, Chief Risk Officer (CRO) effective February 25, 2019. Ms. Englesbe will be based in Arch’s Bermuda office and report to François Morin, the Company’s Executive Vice President and Chief Financial Officer. As CRO, Ms. Englesbe will have overall responsibility for the Company’s risk management function. Additionally, she will help formulate and implement business strategies and provide comprehensive counsel to the executive leaders and board members. “Janice brings a wealth of experience and demonstrated ability to implement practical results,” Mr. Morin said. “I’m looking forward to the unique perspective and leadership she will bring to Arch.” Ms. Englesbe has over 25 years of risk and finance experience, including Group Deputy Chief Risk Officer of General Re, and has been named one of Intelligent Insurer’s 100 Influential Women in Re/insurance. She holds a bachelor’s d
Ingram Micro and MassChallenge Name Comet Competition Top B2B Startups20.2.2019 15:00:00 | Pressemelding
Ingram Micro Inc., in partnership with MassChallenge, today announced the top 12 finalists from its Tel Aviv, Austin, and Boston Comet Competition s. The finalists for this year’s inaugural competition are Verifyoo, Perimeter 81, ITsMine, EyeControl, ClearBlade, re:3D, Sempulse, The Mentor Method, Pixm Inc., addapptation, OnRout, and BOXOLOGIC.COM. Established in 2018, the Comet Competition is the only startup challenge dedicated to discovering talented B2B independent software vendors (ISVs) and accelerating their trajectory to channel market success. As Comet Competition finalists, these startups will receive go-to-market funding, unparalleled access to top corporate partners, and tailored curriculum to accelerate their success – all for zero equity. “In order to continue to be a leader in the digital economy, we need to actively search for the world’s best technology startups and catapult their trajectory to profitability and scale,” says Nimesh Davé, executive vice president, Ingra
KCI Launches ABTHERA™ Therapy in Japan20.2.2019 14:30:00 | Pressemelding
KCI, an Acelity Company, today announced the launch of ABTHERA™ Open Abdomen Negative Pressure Therapy in Japan, expanding access to the Company’s surgical portfolio in the country. ABTHERA™ Therapy is a temporary abdominal closure system that allows surgeons to take control in managing challenging abdominal wall openings where primary closure is not possible and/or repeat abdominal entries are necessary. “When dealing with patients managed with damage control for severe abdominal hemorrhage, abdominal compartment syndrome or severe peritonitis, using ABTHERA™ Therapy has been shown to be associated with proven patient outcomes,” said Dr. Demetrios Demetriades, Professor of Surgery, Keck USC School of Medicine and the Director of the USC Division of Trauma, Emergency Surgery and Surgical Intensive Care Unit. “With the introduction of ABTHERA™ Therapy in Japan, clinicians now have a clinically demonstrated solution for a previously unmet, significant need, that manages the open abdomen
ResMed and Fisher & Paykel Healthcare Announce Settlement of Global Patent Infringement Litigation20.2.2019 14:00:00 | Pressemelding
ResMed (NYSE: RMD, ASX: RMD), and Fisher & Paykel Healthcare (NZX: FPH, ASX: FPH) today announced an agreement to settle all outstanding patent infringement disputes between the companies in all venues around the world. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190220005556/en/ The settlement involves no payment or admission of liability by either side. Under the agreement, all ongoing infringement proceedings against named products will be dismissed, and each party will bear its own attorney fees and costs incurred in the global proceedings. All other terms remain confidential. As a result of the settlement, there will be no further infringement proceedings against ResMed products, including AirSense flow generators, AirFit P10, Swift LT and Swift FX masks, and ClimateLine heated tubes; or against Fisher & Paykel Healthcare products including Simplus, Eson and Eson 2. “I am pleased we were able to resolve these dispute
IDEMIA Changes Its Management Structure to Consolidate Its Augmented Identity Global Leadership and Appoints Pierre Barrial CEO of Its New Secure Enterprise Transactions Division20.2.2019 13:28:00 | Pressemelding
IDEMIA today announced the appointment of Pierre Barrial as CEO of the newly created Secure Enterprise Transactions (SET) division. IDEMIA Group CEO Yann Delabrière today announced that all existing Group transactions business units, i.e. Financial Institutions, Mobile Operators and Connected Objects will be brought together under one division. In addition, the IDEMIA Group is also considering the creation of a new Digital business unit within the SET division. The new division will be led by Pierre Barrial, who previously managed IDEMIA’s Financial Institutions business unit. IDEMIA’s customers, i.e. banks, fintech firms, telecoms operators, smartphone manufacturers, IoT firms and automotive manufacturers, are rising to the challenge of managing online services and getting digital. Against such a backdrop, while IDEMIA will continue to develop its long-time expertise in cutting-edge technologies such as cryptography, artificial intelligence, biometrics or cloud communications, the new
The Peninsula Hotels Named First and Only Hotel Brand to Achieve Forbes Travel Guide Five-Star Status across Entire Portfolio20.2.2019 13:00:00 | Pressemelding
An Unprecedented Achievement This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190220005389/en/ The Peninsula Hotels named the first and only hotel brand to achieve Forbes Five-Star status for all of its hotels (Photo: Business Wire) Forbes Travel Guide (FTG) today unveiled its annual Star Rating list, which revealed that The Peninsula Hotels had achieved Five-Star status across all ten of its properties. The announcement results in The Peninsula Hotels being the first and only hotel brand to achieve the highest possible FTG rating for all its hotels. Speaking of the achievement, Peter Borer, Chief Operating Officer of The Hongkong and Shanghai Hotels, Limited, owner and operator of The Peninsula Hotels, said: “This exceptional result is the culmination of an immense amount of hard work from colleagues across our ten hotels. Our employees dedicate themselves to providing our guests with the best possible standards of luxury ser