Business Wire

10 Years On From iPhone® Launch, Axway Survey Examines Consumer View of Smartphones

Del

To coincide with the 10 th anniversary of the launch of iPhone, Axway (Paris:AXW) (Euronext: AXW.PA), a catalyst for transformation, today published the results of a survey that examines the role that smartphones play in enhancing consumer lives with improved services and experiences, and how consumers would like to see the smartphone evolve in future. The survey of 1,200 U.S. consumers found that consumers value data security and privacy over cool new apps and features, prefer mobile apps to new voice activated services like Siri® and Alexa®, want to send messages instead of talking, and believe that extended battery life is the key to enhancing the mobile user experience.

Security and Privacy Top Consumers Wish List

While every new smartphone launch focuses on the “cool” new features and capabilities that will be delivered, the survey found that data security and privacy is top of consumer’s wish list for future smartphone updates.

  • 69 percent of smartphone owners want smartphone development to focus on data security and privacy as opposed to cool new apps and features.

Apps Still Make Consumers Appy

While the industry conversation increasingly focuses on voice-activated services such as chatbots, the survey found consumers do not want to give up their mobile apps and currently do not view voice-activated services as a key component of the mobile experience.

  • 62 percent said they would not give up all their mobile apps for a voice-activated service like Siri that works perfectly every time
  • Only 5 percent of consumers ranked new voice capabilities on their wish list for improving the smartphone experience

It’s Good to Message: Messaging Overtakes Phone Calls

Over the last 10 years the smartphone has unified a range of different consumer devices - everything from music players to games consoles and maps - and redefined the very definition of a phone. To examine how this has changed the way consumers use their mobile phones, the survey asked consumers to rank the top five ways they use their smartphone. Top of the list: Messaging.

  • 70 percent cited messaging as a top use case
  • 62 percent cited phone calls
  • Email (54 percent), social networking (51 percent) and camera (37 percent) were also in the top five use cases
  • Other popular use cases included gaming (30 percent), music (28 percent), directions/maps (24 percent), clock (23 percent), shopping (23 percent), weather (22 percent) and banking (21 percent)
  • Emerging services like video chat (8 percent) and mobile TV (11 percent) saw minimal usage

Battery Power Key To Future Mobile Experience

The smartphone experience continues to change as new technologies such as augmented and virtual reality emerge that enable more immersive experiences. To determine what consumers think is going to make the most difference to the mobile experience, the survey asked consumers what would be top of their wish list for improving the smartphone experience in the future.

  • Battery power was far and away the top priority for consumers with almost half (48 percent) putting it at the top of their wish list
  • Wireless charging (15 percent), increased durability (10 percent) and greater connectivity with other devices (8 percent) were also noted as important to the future mobile experience
  • More futuristic technologies such as a 3D screen (4 percent) or virtual reality (4 percent) were not seen as being as important by consumers

What Will My Smartphone Replace Next?

Smartphones have taken huge market share from companies selling devices ranging from cameras to portable music players and GPS systems. When asked what they thought the smartphone would replace within the next two years, ATM cards topped the list.

  • 37 percent think their smartphone will replace ATM cards
  • 28 percent think that the smartphone will replace the tablet
  • 27 percent think the smartphone will replace laptops
  • 21 percent think the smartphone will replace car keys

Don’t Take My Smartphone Away

It’s no secret that smartphones now play a critical role in our daily lives and that most people struggle to imagine what life would be like without one. When asked what they would rather give up for a week, their smartphone or other essentials, consumers were happy to make sacrifices to keep their smartphones.

  • 47 percent of survey respondents would give up alcohol
  • Approximately one third would give up sugar (35 percent), coffee (33 percent), exercise (31 percent), and watching TV (31 percent)
  • 24 percent of respondents would give up sex
  • 10 percent would give up talking to their significant other for a week of smartphone access

“People often talk about digital transformation, but in the case of the iPhone it really did change the game by not only redefining the mobile phone, but also the way we all experience digital services in today’s demanding experience economy that is blurring our personal and professional lives,” said Jean-Marc Lazzari, CEO at Axway. “To mark the tenth anniversary of such a significant technological advancement, we decided to examine the role smartphones now play in our daily lives with mobile apps and APIs that create immersive experiences and increasingly convenient services. We see this trend as the inherent evolution and growth of customer experience networks and the smartphone will be the key. The survey results provide interesting insights – and a few surprises - as brands look to continue to enhance the mobile experience.”

About the Survey

The survey, The Role of Smartphones in Our Lives Today, examines the role smartphones currently play in our lives and how consumers would like to see the smartphone evolve in future. Conducted by international research firm Research+Data Insights (RDI), the survey was fielded online and included participation from 1,200 smartphone users in the United States who use Apple, Android and Windows devices. Respondents were a mix of male and female, ranging in age from 18 to 60 years old.

Infographic: View the full results here

Twitter: @Axway

About Axway

Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway AMPLIFY™, our cloud-enabled data integration and engagement platform, digital leaders anticipate, adapt and scale to meet rising customer expectations. Our unified, API-first approach connects data from anywhere, heightens collaboration, fuels millions of apps and delivers real-time analytics to build customer experience networks. From idea to execution, we help make the future possible for more than 11,000 organizations in 100 countries. To learn more, visit www.axway.com/en.

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Contact information

Media
Blanc & Otus
Simon Jones, 415-856-5155
simon.jones@blancandotus.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Entersekt Partners With ForgeRock20.2.2018 06:00Pressemelding

Entersekt, a pioneer in mobile-first authentication and e-commerce enablement, announced today that it has joined the ForgeRock Trust Network as a principal technology partner. ForgeRock is a leading provider of identity and access management solutions to a wide range of industries, including financial services, retail, healthcare, higher education, and communications, in addition to governments like Belgium, Canada, New Zealand, and Norway. Entersekt’s advanced mobile app security, authentication, and digital signing technology is now available to ForgeRock’s customers as a convenient means of securing consumers, citizens, services, and connected devices. Built on open standards, Entersekt’s software integrates seamlessly with omni-channel identity and access management systems like ForgeRock’s. But by aligning closely on a technical and business level, the two companies are better able to unlock value for their shared customer base from product design to support. “As Entersekt did wi

Zonoville Investments Limited Announces Agreement on Acquisition of RUSAL Shares19.2.2018 18:19Pressemelding

Zonoville Investments Limited, a consortium of investors led by Renova Group and Access Industries, announced today that it had reached an agreement with Onexim Group to purchase its 6% stake in the United Company RUSAL Plc. Following completion of the purchase, Zonoville Investments Limited and its associate SUAL Partners Limited will hold, in aggregate, approximately a 26.5% interest in United Company RUSAL Plc. About Renova Renova Group of companies (www.renova.ru) is a major private Russian business group which owns and manages assets in metallurgy, mining, chemical, construction, transport, energy, telecommunications, high-tech engineering, public utilities, medicine and financial sectors in Russia and abroad (CIS, Switzerland, Italy, South Africa and the United States of America). Renova’s largest assets include its interests in UC Rusal, T Plus Group, OCTO Telematics and Swiss-based technology concerns Schmolz+Bickenbach, OC Oerlikon, and Sulzer. About Access Industries Founded

The Digital Health Technology Show: The Leading Show for Healthcare Innovation Comes to London19.2.2018 18:05Pressemelding

Medical innovation will take centre stage for 2018, at the largest wearables and disruptive health technology event in the world, with never before-seen devices and applications and a raft of industry-leading speakers. The Digital Health Technology Show returns to London on the 13th & 14th March 2018 at London’s Excel, gathering together more than 6,000 attendees and over 100 exhibitors. The 2018 Conference programme boasts three tracks, with over 100 hours of content programmed. Attendees can choose to attend talks on the Digital Health Disrupt Stage – covering global innovation in healthcare, the Leadership Theatre – where senior healthcare figures in the UK will discuss and debate the challenges ahead, or the Patient Engagement Stage – delivering insights into how technology is being used in the real world. There will also be demonstrations of the latest medical innovations on the Innovation Stage, which will also host a start up competition – The Health Innovation Award. Over 200 s

World Patient Safety Summit is Sold Out But Space is Available at the Breakout Sessions, Held the Day after the World Summit, at the Royal Society in London19.2.2018 13:00Pressemelding

The latest advances in vaccine safety, reducing unnecessary C-sections and person & patient engagement will be among the varied breakout sessions offered the day after the 6th Annual World Patient Safety, Science & Technology Summit in London by the Patient Safety Movement Foundation. The breakout sessions will convene on Sunday, February 25, 2018 at the prestigious Royal Society, the independent scientific academy of the United Kingdom and the Commonwealth, dedicated to promoting excellence in science. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180219005119/en/ Limited Space available to participate with experts at the 6th Annual World Patient Safety, Science & Technology Summit Break Out Sessions at the Royal Society in London (Photo: Business Wire) The breakout sessions are full-day working meetings structured for shared learning on existing Actionable Patient Safety Solutions (APSS) – collaborative, evidence-based pro

Tampere Attracts AV Productions with a New Incentive19.2.2018 12:41Pressemelding

One of the City of Tampere’s strategic goals is to be an international meeting place for creativity and innovation. The development of the experience economy is an essential focus of the city’s business policy. The incentive system is being used to attract more local, national and international productions to the Tampere region. The goal is to promote the development of the industry and to increase the number of jobs and the turnover of commercial productions in Tampere. Through the incentive system, an audiovisual production may recover some of the costs it has spent on wages and service purchases in the Tampere region. A production meeting the incentive criteria may be refunded 10–15 per cent of the accepted costs accrued in the region. Professional productions that utilise the Tampere region as their location or use expertise from the area may apply for the incentive. Thanks to the growing number of productions, Tampere will become more visible in films and TV shows, which will add

Tempo Grows Revenue by 38% in 2017 to $17.9 Million19.2.2018 11:14Pressemelding

Tempo, creator of efficiency-enhancing project management software solutions for Atlassian’s Jira platform, announced strong results for its 2017 fiscal year ending December 31, 2017. “2017 marks another productive and successful year for Tempo, with December our highest grossing month ever and sales across our product range exceeding expectations,” commented Agust Einarsson, CEO, “The completion of our new cloud infrastructure and successful migration of our entire customer base to Amazon Web Services (AWS) marks a strategic milestone, empowering Tempo with a more scalable underlying platform and enabling us to deploy products to customers faster.” Highlights for 2017 include: Revenue grew 38% year-over-year to US$17.9 million Almost 2,000 new customers were acquired Launched our new cloud infrastructure Expanded product footprint beyond the Atlassian environment with Tempo for Slack North American operations continued to grow More than 120 partners worldwide Celebrated our 10-year an